# Isabel Carreras Baquer > Product Manager & Designer | Healthcare, Mobility & Sustainability | Bridging Strategy & Operations | Ex-Uber, Google Location: Redwood City, California, United States Profile: https://flows.cv/isabelcarrerasbaquer I’m a PM and a product designer at heart with a strong operational background. I blend systems thinking, product strategy, and visual design to address systemic, cross-functional, and user-centered challenges with much empathy. My international background spans architecture, urban planning, consulting, product operations, product management, and UX/UI at companies such as Uber, Fitbit, and Google, as well as at multilateral organizations such as the Inter-American Development Bank. I’ve led product design and strategy for B2C and B2B in wellness, healthcare, mobility, and access to information. Career highlights include launching and growing double-digit WoW operations for two Uber cities in LatAm, rolling out in-app chat capabilities at Uber globally, building internal CRM platforms and scaling adoption to 90% in weeks, working tirelessly for Uber IPO readiness with GDPR with 0 impact on daily operations, reducing Fitbit Premium cancellations by 13%, 2x'ing content engagement, shaping DMA compliance strategy at Google Search, and driving +40% usability improvements in helth-tech startups. I’m drawn to mission-driven teams working on meaningful, real-world challenges within healthcare, mobility, and sustainability. Collaboration, creativity, and care are central to how I work and to the kinds of environments where I thrive. Specialties: - Product leadership & Strategy: Product Strategy | OKRs | Roadmapping & Prioritization | Product Ops | GTM | Stakeholder & Cross-Functional Leadership | Agile | Regulatory & Compliance-Driven Product Development - Product Discovery, UX & Service Design: User Research | Journey Mapping | IA & User Flows | Prototyping | UX Audits | Service Design | Design Systems | Accessibility - Languages: Multilingual. Fluent in English, Spanish, Catalan, and Italian | Advanced German | Basic French ## Work Experience ### Product Management and Design @ NimbleRx Jan 2025 – Present | San Francisco Bay Area ### Startup Advisor | Product Strategy, UX Design @ Startup Advisor Jan 2024 – Present Acting as a product advisor for two startups: one in the area of fashion tech based in Barcelona, and a health tech hardware/software company based in California. At Roga.ai | Wellness tech startup (wearable + app) - Advised the CEO on key strategic project prioritization to ensure growth and retention. - Redesigned the packaging for the Roga 2 hardware device and launched it shortly after. - Redesigned the onboarding experience, from unboxing to app IA and first-session flow. - Set up high-level strategy and implementation details for all lifecycle marketing communication. At Ceylanbcn.com | High-fashion boutique - Guided the founder to define OKRs and a roadmap. - Mentored two junior designers through the complete UX design double diamond process. - Led UX research and implementation of UI updates for the site, improving usability and visual consistency. ### UX/UI Product Designer (Bootcamp) @ General Assembly Jan 2024 – Jan 2025 | Remote Completed a 480-hour hands-on, project-based UX/UI Design immersive program with real clients, with an emphasis on research, systems thinking, and strategic design. - Roga App Redesign (Health & Wellness, Real Client, Solo, Mobile) Improved onboarding and app IA to boost engagement and retention; delivered hi-fi mobile prototype. - Climate Action App (Sustainability, Conceptual, Team, Mobile) Designed an AI-based onboarding and search flow to build trust and improve conversion for a carbon offsetting app. - E-Commerce for Artisanal Food (SB e-commerce, Conceptual, Solo, Desktop) Modernized a local nougat shop’s website while preserving brand personality; delivered UI system & responsive flow. - Urban Mobility for Seniors’ App (Transport, Conceptual, Solo, Mobile) Designed initial flow to support healthy route discovery; focused on accessibility and simplicity. - 2nd-Hand Baby Gear Marketplace (E-commerce, Conceptual, Solo, Desktop & Mobile) Created responsive e-commerce design for new parents; focused on visual design, moodboards, content strategy. ### Senior Product Manager (Google Search) @ Google Jan 2023 – Jan 2023 | San Francisco Bay Area - Owned and delivered cross-product strategy for Discover (Android -1 screen) and Chrome New Tab under the Digital Markets Act (DMA), enabling user control over defaults and uninstall flows per Article 6(3). - Aligned four product teams (Discover, Chrome, Android, Play) across Legal, Engineering, PM, and PgM functions, ensuring consistent implementation of compliance while protecting product KPIs. - Led user research to map user mental models of Online Search Engines (OSEs), identifying behavioral friction points and opportunities in default switching, informing DMA compliance roadmap. - Conducted competitive analysis of OSE flows across Microsoft, iOS, and Android ecosystems to benchmark UX and shape Google’s product positioning under new interoperability norms. - Result: Delivered compliant, user-centered product updates across Search surfaces, preserving engagement while meeting legal obligations ahead of regulatory deadlines. ### Senior Product Manager (Fitbit) @ Google Jan 2021 – Jan 2023 | San Francisco Bay Area PM Lead responsible for video & audio content E2E. Grew the Content Platform team from 1 engineer to a 15+ full-stack group. Pivoted the eng team to work on Content. Crafted requirements and roadmap for the future of the content library IA (a 3rd of the app). - Reduced Premium cancellations by 13% through content in context UX. - Defined team charter, drafted team vision, strategy, and OKRs from 2021 onwards. - Led the generation of insights for content, with UXR, Consumer Insights, DS, and Customer Support. - Developed content analytics pipeline and dashboards to measure performance, with PA and Eng. - Co-authored 9 PRDs for the IA redesign of the Content library of Fitbit and its components. - Led the evolution of the Freemium Content strategy with VisD and UXR. - Co-developed a prototype to cast real-time metrics from the watch to Fitbit content. - Rolled out the first content recommendation engine, reducing premium trial cancellations by 8%. - Influenced rollout of experiments across health pillars to continue testing the hypothesis that contextual content would drive higher engagement and Premium retention. With content on the AZM tile, decreased Premium cancellation by 13% and doubled workout views (>100% increase)! ### Principal Product Manager @ Fitbit Jan 2020 – Jan 2021 | San Francisco Bay Area - Group PM: Founded the Engagement team and managed 3 top-notch PMs. Improved App engagement by 2-3% with a redesign of the Today and Discover tab (enabling edit mode, better discoverability, and favoriting), reduced Premium cancellation up to 35% with the implementation of quick-play interactions for video & audio content, increased Premium conversion ~6% with the introduction of contextual content, among other iterative improvements. - Content PM (no eng nor design resources): Kicked-off efforts to set up a product team dedicated to Content. Established foundational metrics, dashboards, vision, roadmap and OKRs for the team, which equipped leadership to argue for engineering, design, and data science resources as we approached the acquisition and after. Before the arrival of eng and design resources, led the GTM strategy for celebrity content in-app comms together with PMMs. - Privacy PM (temporary): supported the Privacy product team and rolled out the web based Privacy Data Deletion Tool to Fitbit end users in collaboration with Eng Sec, Privacy PM, Platform PgMs, product counsel. ### Global Product Operations Manager @ Uber Jan 2017 – Jan 2019 | San Francisco Bay Area Product Manager and Operations Leader for growth, marketplace, engineering security and communication platform teams. - Uber Eats Growth. Together with Rides, led the rollout of Eats Loyalty internationally. Pivoted eng teams to focus on new cross-sell growth strategies, such as the integration of Eats on the Rides app. - Communications & Content Platform. Led a migration process with a team of CRM managers and PMs to increase adoption, and usage of our internal suite of CRM tooling. Set the 2020 vision and detailed roadmap for the team's products. Led the definition, development, and rollout of in-app chat capabilities for support and pickups. - Marketplace Fares. Rolled out ML models and data frameworks to improve fare estimations and optimize fallbacks globally. I led product development efforts to enhance the on-trip rider experience. Also responsible to define business requirements, product specs and rollouts for new rider and driver fees in key markets. - GDPR Compliance & Permissioning for Ops tooling. Led a team of 7 to set company-wide access policies and define the path forward for +1000 tools. The team developed quantitative and qualitative analysis to understand tool usage. With the CIO and Eng Sec Staff we defined access policy standards. Lead Eng Sec engineers to rollout product changes across 70 tools and 30 product teams including Marketplace, Driver, Rider, Marketing, Maps, Platform, Customer Support, and Eats teams. Identified additional resources to kick-off a deprecation assessment and vision for the platform used by ops to manage the business. Presented to Tech staff: CPO, CTO, and VPs. ### Regional Manager, Product Experience @ Uber Jan 2016 – Jan 2017 | LatAm - Initiated and led efforts to improve product feedback loops in LatAm - Launched and led a Regional Product strike team of +20 managers - Impacted Product Roadmaps through Business Case development ($44M USD in savings) ### Operations and Logistics Manager @ Uber Jan 2015 – Jan 2016 | Ciudad de México y alrededores, México - Launched and operated 2 cities establishing key business processes (growth, incentives, payments, quality, efficiency, fraud, churn, CRM, product and events' management) - Coordinated 10 major events at the national & local level facilitating execution of 17 city teams - Designed an improved CRM's process with a saving's potential of $250,000 USD ### Country Lead @ Inter-American Development Bank Jan 2014 – Jan 2015 | México -Hired and led a team of two (one urban planner and one graphic designer) to develop sustainability plans for two Mexican cities, leveraging a dashboard of +100 KPIs created by McKinsey&Co. -Managed $1M USD budget to coordinate 15 highly technical transport and urban growth projects. I supervised +10 external consultants working on them. -Coordinated two study missions and workshops with external transport and mobility consultants, including urbanists like Jan Gehl Architects. -Formed key strategic partnerships with bus & taxi companies to establish efficient transport schemes. -Liaised with local & federal governments (SEDATU, SCT, BANOBRAS). -Invited as a panel speaker in three workshops and seminars orginized by the Federal Government. -Generated 4.3k likes and 603 tweets with 2 blog posts related to urban mobility. ### Senior Consultant @ Idom Consulting Jan 2013 – Jan 2014 | Mexico -Responsible for consulting engagements’ definition of strategic transport infrastructures (the biggest one sold for $3M USD) and presentation to clients. -Responsible for projects' methodological definition and technical coordination. ### Entrepreneur & Consultant @ OECD, Centro Mario Molina, ALG, PEMB, UPC Jan 2010 – Jan 2013 | Spain & Mexico + Founded & Managed a consultancy to advise the Metropolitan Strategic Plan of Barcelona (2011) - Co-developed a report on socioeconomic trends of top tier metropolises. -The report deserved the attention of 3 main Spanish newspapers (La Vanguardia, El País, El Periodico). +The Organisation for Economic Co-operation and Development (OECD) (2014) -Written 5 case studies for Mexico's National Housing and Urban Policy Review. +Centro Mario Molina (Nobel Prize holder) (2013) -Elaborated the first Strategic Plan ever on Mexico's Megalopolis (for 27M inhab.) -Estimated mobility patterns combining proxy indicators using ArcGis. -Accelerated the creation of the Megalopolis'​ Environmental Commission. + Advanced Logistics Group (2012) -Developed a methodology to strategically locate urban logistic platforms for Mexico's National System of Logistic Platforms. -Managed a small team to assesses value of a transport businesses with key demand & supply indicators. -Evaluated BRT system feasibility. + Universitat Politècnica de Catalunya (2010) -Lecturer at Urban Planning and Design I ### Consultant @ Chife Foundation Jan 2011 – Jan 2011 | Anambra State, Nigeria -Identified key logistic challenges and elaborated spatial proposals to tackle the problem through an intensive 3 months field research. -Developed a telephone banking model, market facility concepts, constructed a fish-factory -Managed the Smart City Expo & World Congress partnership and presented the project in Barcelona. -http://isabelcarreras.blogspot.mx/ ### Research Assistant @ London School of Economics, LSE Cities Jan 2009 – Jan 2010 | London Area, United Kingdom -Assisted in writing the Barcelona case study report for the research project called “The Next Urban Economy” carried out by LSE Cities and the Metropolitan Programme of Brookings Institution. ### Engineer and Architect @ Diverse Civil Engineering, Architecture and planning studios Jan 2005 – Jan 2009 | Bercelona, Berlin, Szczecin -Implemented diverse frameworks to design and calculate housing and urban infrastructures -Drafted executive projects for housing and schooling -Designed city enlargement plans, landscape projects & competition projects ## Education ### Master of Science (M.Sc.) in Economics, Policy, Urban Development - with Merit The London School of Economics and Political Science (LSE) ### Visual Design & User Experience Design immersive program (UI/UX) in Web design General Assembly ### Diploma in Economics - grade 9.8/10 Instituto Tecnológico Autónomo de México ### MArch and Bachelor in Architecture Engineering and Urban Design - Top 1% Universitat Politècnica de Catalunya ### Doctor of Medicine - MD in Freshman Universitat Autònoma de Barcelona ## Contact & Social - LinkedIn: https://linkedin.com/in/isabelcb - Website: http://begin2begin.blogspot.com/ - Website: http://www.flickr.com/photos/55399412@N00/ - Website: http://isabelcarreras.blogspot.com/ --- Source: https://flows.cv/isabelcarrerasbaquer JSON Resume: https://flows.cv/isabelcarrerasbaquer/resume.json Last updated: 2026-04-05