• Led design for a mobile app that generated $20M in margin and 120K+ downloads within 6 months, accelerating client engagement, retention, and business growth.

• Delivered end-to-end experiences from user flows, to wireframe concepts, through high-fidelity prototypes, resulting in smooth handoff and implementation.

• Established new processes and documentation templates, resulting in better cross-functional collaboration with engineering, marketing, and business stakeholders.

• Conducted moderated user research and synthesized findings to improve the customer experience.

• Ran workshops and planning sessions for quarterly initiatives to help strategize and define priorities with cross-functional peers.

• Ran and optimized PPC, CPA, and CPL campaigns for 50+ affiliates across channels, including social, search, display, direct, and more. Communicated performance data and trends to ensure successful campaigns.

• Managed all front-end operations for campaigns, including affiliate on-boarding, vendor invoices, creative assets, email compliance, and more.

• Launched over 40 new affiliate partnerships and conducted competitive research to identify growth opportunities.

• Collaborated with creative team to conceptualize assets and content for new campaign launches.

• Led UX across all stages of the human-centered design process. Delivered end-to-end design solutions from initial wireframe concepts through high-fidelity mocks for a variety of interfaces.

• Developed product strategy, translated client goals, and guided design decisions through empathetic thinking, resulting in intuitive and delightful solutions to drive business goals and user needs.

• Project managed deliverables and partnered cross-functionally with UI, engineering, copywriting, and business stakeholders to ensure successful handover and timely implementation.

• Synthesized user research data and defined user needs for projects (customer journeys, personas, use cases, user flows) to ensure the digital experience was coherent, effective, and user-centric.

Providing full-stack UX/UI services for clients nationwide. Specializing in user experience, user research, and user interface design.

• Participated in full product design process from ideation, research, prototyping, and implementation.

• Conducted user research, synthesized qualitative and quantitative data, and developed customer assets (personas, journey maps, scenarios, flows) in order to advocate for users’ needs and design quality interactions.

• Redesigned and rebranded company websites and shipped responsive solutions (across mobile, web, and desktop) in a fast turnaround, resulting in improved brand presence and user acquisition.

• Partnered with business stakeholders to develop empathy for customers, understand project requirements, and solve complex problems.

• Rapidly iterated and produced multiple design concepts－from initial briefing through final delivery.