# Isabelle Sloan (Armstrong) > Design Lead @ Morningstar Location: San Francisco, California, United States Profile: https://flows.cv/isabellesloanarmstrong I’m a Lead Product Designer with deep experience bringing financial products to life. I guide teams through product strategy, design execution, and visual storytelling. At Morningstar, I lead design efforts, mentor designers, and run our mentorship program—helping grow strong, thoughtful design talent. If you'd like to view my password-protected portfolio to see my latest work, reach out at isabelleasloan@gmail.com. ## Work Experience ### Design Lead @ Morningstar Jan 2023 – Present | Chicago, Illinois, United States - Leads design for client-facing experiences on the new Morningstar Wealth US Platform and Client Portal, used by approx. 6,000 users, collaborating cross-functionally with product and engineering teams to enhance every page with an improved user experience. - Manages 2 designers, fostering teamwork and enhancing their skills in visual and UI/UX design using tools like Figma and Marvin AI through trainings, mentorship meetings, and feedback sessions. - Plans product development for 30+ projects with tech leads using Agile methodologies, ensuring alignment with strategic roadmaps and stakeholder engagement using SUS scores to track success. - Integrated AI tools for quick design mockups, prototyping, wireframes, and user research to experiment and refine user flows. - Leads the mentorship committee that matched over 60 designers with career-enhancing partnerships, since 2021. Improved the retention and sign up after introducing more training, better matching, and check-ins. ### Senior Designer @ Morningstar Jan 2023 – Jan 2023 | Chicago, Illinois, United States - Utilized a customer-centered playbook to design solutions tailored to enhance workflows, employing tools such as discovery documentation, workshops, wireframe ideation, usability analysis, and high-fidelity mock-ups. - Drove the discovery process for new web client portal and companion mobile app through in-depth conversations with 12 customers and 4 CSMs (Customer Success Managers). - Facilitated design thinking workshops, employing prototyping and visual design to expedite feature development and enhance user experience. ### Designer @ Morningstar Jan 2022 – Jan 2022 | Chicago, Illinois, United States - Redesigned and iterated on Morningstar Connect, its premium account linking API & UI components, and Account Summary component. Which involved working with 2 development teams and contributed directly to $3.6 billion in revenue. - Lead a research campaign with 8 users identifying user error language and UI placement updates, to improve product retention and usage. ### Associate Designer @ Morningstar Jan 2020 – Jan 2022 | Chicago, Illinois, United States Associate designer on Morningstar's data collection tool: - Highlighted the needs and wants for financial professionals inputing data into Morningstar's proprietary database. - Served internal analysts experience in the review, approval, and analysis process. - With responsibilities ranging from user research campaigns, end-to-end user flows, high fidelity deliverables, spec'ing, and QA. ### Product Designer / Advisor @ Alyte Jan 2020 – Jan 2020 | Remote - Lead designer at Creative Wellness Mobile App Start-up - Creating full high-fidelity mocks for iOS release - Tackling challenging UX problems - Working with a developer team to work from ideation to release - Direct report to CEO and Founder ### Microsoft Teams UX Designer (Capstone Contract) @ Microsoft Jan 2020 – Jan 2020 | Seattle, Washington, United States - 13-week Capstone Project about Microsoft Teams product - Deliverables include: Project Scoping, Research, Ideation, Synthesis, Usability Testing, and Final Mocks - The workload is similar to a part-time internship - Presented in front of peers and other sponsors June 2nd, 2020 ### Visual Design Intern @ Sonos, Inc. Jan 2019 – Jan 2019 | Santa Barbara, California Area - Updated web pages into new Brand Identity - Redesigned checkout and cart - Delivered Principle animations for new modal concepts - Delivered CRM series for higher web engagement - Worked on Etail design comps for multiple Sonos products - See examples on my portfolio above... ### Partner Experience Associate @ DocuSign Jan 2018 – Jan 2019 | Greater Seattle Area - Intern at DocuSign for the Business Development team - Worked on revamping the content for DocuSign's partners on their portal - Focused on the usability and accessibility of all partner content assets - Assisted in planning and scheduling of large partner events like Microsoft Inspire ### Sales Projects Intern @ Zendesk Jan 2017 – Jan 2017 | San Francisco, California - Worked with Sales Velocity team in the San Francisco office on special projects. - Utilized Salesforce software, Microsoft Excel, and Zendesk Support. ### Education Vice President @ Gamma Phi Beta International Sorority Jan 2016 – Jan 2016 | Greater Seattle Area - Planned over 20 different educational seminars for chapter members - Managed 10 person department with jobs associated with the success of the chapter - Implemented new academics plan that moved all chapter GPA from Top 15 to Top 5 - Participated on the executive council that dealt with all issues concerning the chapter ## Education ### Bachelor of Science in Human Centered Design and Engineering University of Washington Jan 2016 – Jan 2020 ### Convent & Stuart Hall Jan 2012 – Jan 2016 ## Contact & Social - LinkedIn: https://linkedin.com/in/isabellearmstrong - Portfolio: https://www.isabellearmstrong.me --- Source: https://flows.cv/isabellesloanarmstrong JSON Resume: https://flows.cv/isabellesloanarmstrong/resume.json Last updated: 2026-03-30