# Isabel (Pe-Yi) Yi

> Product Designer

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/isabelpeyiyi

Detail-oriented • Collaborative • Holistic 

I love creating ergonomic and aesthetic design solutions by empathizing with users and reframing problems from business, engineering and content perspectives. 

In addition to work, I also explore fields ranging from fashion, hip-hop dancing, to marathon training. 
Please feel free to reach out for work or simply say hi: isabelyipe@gmail.com

## Work Experience
### Product Designer @ NimbleRx
Jan 2025 – Present | Redwood City, California, United States

### Product Designer @ Avala AI
Jan 2023 – Jan 2024 | San Francisco Bay Area

### Product Designer @ SmartNews
Jan 2021 – Jan 2023 | San Francisco Bay Area
• Led end-to-end design process for US Election news information hub, resulted in 18% CTR peak out of 20M monthly active users.

• Established company's first design system by creating 28+ components in Figma, and documented interaction guidelines.

• Brainstormed creative solutions for daily news briefing through mobile push notifications aiming to optimize a digestible and delightful reading experience.

### Product Design Intern @ SmartNews
Jan 2021 – Jan 2021 | United States
• Designed information card layout of Tokyo Olympic event results on headline page.

 • Streamlined interaction flow and style guides with cross-functional teams for programmatic API tool used by content providers to create cards with consistency.

 • Won SmartNews hackathon among 67 teams. Driven the project to become the only productionized feature from the hackathon with high engagement in Japan.

### UX Designer @ Human-Computer Interaction Institute - Carnegie Mellon University - School of Computer Science
Jan 2021 – Jan 2021 | Pittsburgh, Pennsylvania, United States
• Design UI for a game in coordination with game designers and developers.
• Conduct user testing and design revision for interfaces and functionalities for 2 games.
• Collaborate between the project team and present during Agile development meetings.

### UX/Interaction Designer (Academic Project) @ Carnegie Mellon University
Jan 2020 – Jan 2020 | Pittsburgh, Pennsylvania, United States
•	Led design panels and set up design pipeline for creating VR interactions & interfaces.
•	Conducted user research and interviews with 8 industry professionals and 40+ playtesters to analyze user feedback and pain points.
•	Documented prototype design, findings, and perspectives.

### UX Designer @ Carnegie Mellon University School of Computer Science
Jan 2020 – Jan 2020 | Pittsburgh, Pennsylvania, United States
•	Designed webpage UI display and navigation for 26000+ students, 900+ teachers worldwide.
•	Conducted usability testing and iterated through rapid prototyping on Figma with design system.
•	Researched and customized multiple accessibility features for students with ADHD/dyslexia/color blindness.


## Education
### Master of Entertainment Technology
Carnegie Mellon University

### Bachelor of Science - BS in Digital Content and Technology (DCT)
National Chengchi University

### Bachelor of Arts - BA in Turkish Language and Culture Department
National Chengchi University


## Contact & Social
- LinkedIn: https://linkedin.com/in/isabelyi

---
Source: https://flows.cv/isabelpeyiyi
JSON Resume: https://flows.cv/isabelpeyiyi/resume.json
Last updated: 2026-04-08