Redesigned Microsoft SMC’s support pages to enhance personalization features, cutting user workload by 25%

Conducted 8 user interviews, surveys, affinity mapping, and competitive analysis to discover innovative product opportunities on personalized support websites.

Implemented personalization features across 15+ screens of redesigned support page to maximize efficiency for users

Facilitated usability testing sessions with 20 participants to gather feedback on low and high-fidelity prototypes, iteratively refining the design based on user insights.

Conducted user interviews, surveys & A/B tests with 10 participants to identify pain points in analytics web tool

Designed and iterated a high-fidelity interactive prototype of Funnel Web tool, increasing user satisfaction by 20%

Redesigned 30+ high-fidelity web wireframes using Figma to adopt updated Design System components & elements

Collaborated with 5 cross-functional partners during product development to iterate on modern user interface designs

Conducted competitive analysis with 15+ competitors to evaluate best check-in experiences and identify market gaps

Led 15 subject matter expert interviews and diary studies to gather qualitative and quantitative data about user needs

Initiated user interviews with 12+ hospital patients to discover customer insights and drafted 4 user personas

Ideated solutions and features for design project and developed 4 low fidelity sketches of product concept design

Implemented low & high-fidelity prototypes with 9+ web screens using industry design system component

Improved user flow by leading responsive web mockups and providing a design solution used by 50+ escrow officers

Guided usability testing by examining 15 participants, achieving 90% success rate in review cycle after iteration

Developed a Figma design toolkit comprising of 25+ components that enabled rapid wireframing across organization