# Ishita Dey > Product Designer | UX generalist Location: San Francisco Bay Area, United States Profile: https://flows.cv/ishitadey Data-driven UX generalist skilled in creating intuitive, user-centered designs that bridge technology and strategy, aligning product vision with business and user goals. πŸ‘©πŸ»β€πŸ’» Advocate of accessibility ⏳ 6+ years of design experience πŸ’» Integrating tech and digital marketing expertise to align technology and strategy to deliver best-in-class user experiences. 🏭Industries: Business Process Management, Finance, eCommerce, edTech, healthcare and F&B. πŸ› οΈ Favorite tools: Figma, Miro, Maze, GA4, and pen & paper. 🀝 My mission statement: By leading with empathy, and passion, I will strive to empower those I work with and work for. By continuously learning and adapting to the ever-evolving digital landscape, I aim to be a catalyst for positive change and growth. ## Work Experience ### Product Designer @ Happy Money Jan 2025 – Present | California, United States Driving growth and standardization across originations and servicing through UX initiatives. ### Product Designer @ Majorly Jan 2024 – Jan 2025 | Denver, Colorado, United States Redesigned the company website and driving the design for AI-driven features for Majorly's student career planning platform, balancing the use of AI within the user journey to enhance user engagement and optimize career planning through AI-powered experiences. ### Product Designer @ Tallyfy Jan 2024 – Jan 2025 | St Louis, Missouri, United States ### Product Designer @ Ria Money Transfer Jan 2023 – Jan 2023 | Denver, Colorado, United States Led an initiative to standardize global onboarding journeys, and established mobile accessibility guidelines. Leveraging analytics using a data-driven process worked on design initiatives to reduce the user drop-off within the payments and onboarding journey. ### Outreach & Social media Assistant | Basic Needs Center @ University of Colorado Boulder Jan 2022 – Jan 2023 | Boulder, Colorado, United States ### Product Designer @ Alterest (alterest.co) Jan 2020 – Jan 2022 | Bengaluru, Karnataka, India Drove the charter for B2B software's redesign, launching 15+ features, and establishing a design system. Conducted user interviews, and usability testing to implement self-serving features pivotal for scalability. ### User Experience Designer @ Genpact Jan 2020 – Jan 2020 | India ● Through user interviews and card sorting exercises to analyze user behavior, uncover navigation pain points, and gather actionable insights for improving product discovery and overall user experience. ● Conducted tree tests and designed detailed wireframes in figma followed by user testing, focusing on intuitive navigation, personalized recommendations, and streamlined filters, ensuring the app structure aligned with user expectations and business goals. ● Developed interactive prototypes in Figma, simulating seamless checkout flows and enhanced navigation, enabling stakeholders and users to visualize and test the design's functionality. ● Conducted usability testing with UsabilityHub, gathering feedback on prototypes, addressing accessibility issues using the Stark plugin, and ensuring compliance with WCAG standards for a seamless and inclusive user experience. ### Co-founder, UX Head @ WebElves Jan 2019 – Jan 2020 | India Led the design strategy for 8 clients, achieving a 40% boost in leads and ensuring a remarkable 90% client retention rate. ### User Experience Designer @ WebElves Jan 2018 – Jan 2019 | India ### Tech Analyst @ Standard Chartered Bank Jan 2017 – Jan 2019 | Bengaluru Area, India Facilitated more than 50 GO-LIVE of projects, working in the middleware team, and coordinating with teams across Singapore, Malaysia, UK, and India. ### school head of project TELL @ Becoming I Foundation Jan 2015 – Jan 2016 ### Marketing Chair @ International Society of Automation (ISA) Jan 2015 – Jan 2016 | Vellore Area, India worked as a marketing chairman of the club taking care of internal aswell as external marketing of the club as well as it's even and also spear headed various events and workshops at the National Level. ### Designer @ urbanistas Jan 2015 – Jan 2015 | Chennai Area, India worked as a digital media designer ### Intern @ Crompton Greaves Jan 2015 – Jan 2015 | Nasik Area, India Worked in the R&D section of the electronics department. ## Education ### Master of Science - MS in Human Computer Interaction University of Colorado Boulder ### Bachelor of Technology (BTech) in Electronics and Instrumentation Vellore Institute of Technology ## Contact & Social - LinkedIn: https://linkedin.com/in/ishita-dey - Portfolio: https://www.ishitadey.com/ --- Source: https://flows.cv/ishitadey JSON Resume: https://flows.cv/ishitadey/resume.json Last updated: 2026-04-13