# Ishita Shah

> Product Designer / UI Designer / User Experience Designer

Location: San Jose, California, United States
Profile: https://flows.cv/ishitashah

I'm a problem solver who likes to organize and design simple, elegant, and useful design solutions. In the past 20 years, I have done design work in a startup, consulting, corporate, and incubator settings. I believe in building holistic design and quality user experiences based on thoughtful design principles. In addition to strengths in interaction design, and information architecture, I have a background in user research, visual design, and development. I have expertise in user-centered designs across web and mobile. I'm always learning more to better understand the world — in doing so, I strive to grow as a person and designer.

## Work Experience
### Principal Product Designer @ Foursquare
Jan 2025 – Present | United States

### Lead, Product Design @ KORE
Jan 2023 – Jan 2024 | California, United States
Drove KORE Wireless product’s user experience and design direction to align with business goals, user needs, and market trends.

Led cross-functional teams to the launch of a new design system, improving product consistency and user experience.

Mentored global design team members by introducing design processes and utilizing structured feedback loops (Design Crit) and human-centered design principles (user research and usability testing). This fostered optimized processes, creative problem-solving, innovation, and improved design quality.

### Staff, Product Designer (IoT) @ Twilio Inc.
Jan 2019 – Jan 2023 | Mountain View, California, United States
Conceptualized and designed features such as Data insights, Data sessions, and Bulk Activation for Twilio's IoT Super SIM product offering in the Twilio Console.

Projects included gathering requirements through stakeholder interviews, workshops, and user problem research, defining features, conducting competitive analysis and usability testing, creating mockups, and developing specifications.

Oversaw the end-to-end design process for the IoT unit's product offerings, led design reviews, presented to senior stakeholders and executive-level leadership, and ensured the timely delivery of detailed and polished design deliverables.

Collaborated with the engineering team to ensure quality during the release execution phase and created and monitored success metrics to evaluate the performance of design and features.

### Lead UI/UX Designer @ Electric Imp, Inc. (acquired by Twilio)
Jan 2015 – Jan 2019 | Mountain View, California, United States
Re-designed Electric Imp’s Web Application Portal and BlinkUp Mobile application for new features launch.

### UI Design, Product Concept Design, Prototyping @ Self Employed
Jan 2005 – Jan 2015
Asurion
Merchant e-Solution
Qmetry
BayVP.org
Entrege 
ZScaler

### Sr. Product Design, User Experience & UI Interaction Designer @ iPass
Jan 2009 – Jan 2015
Conceptualize, create and manage designs for iPass Enterprise Application Portal, Mobile apps, and desktop apps for cross platform devices such iOS, Android, Windows (desktop, Tab & Phone), and Mac.

### Sr. Web Developer @ PayPal
Jan 2007 – Jan 2008
As a member of Acquiring web dev team, Responsible for the development and maintenance of PayPal Virtual Terminal and PayPal Pro Products on paypal.com.

### Sr. UI Designer @ PayPal
Jan 2005 – Jan 2008
As being the only acquired member of the User experience team from VeriSign I took an active part to knowledge transfer the front tier technologies. As a member of the new web development team, I work as a liaison between existing PayPal User Experience team and acquired team members. My roles and responsibilities at PayPal include: 

• Collaborate with User Experience team members and develop prototype for Usability testing.
• Design and develop the front end tier (HTML, JavaScript, CSS)
• Write training materials as well as train new hire team members of the team.
• Manage and lead the effort of working with contractors.

### Web User Interface Designer @ VeriSign
Jan 2000 – Jan 2005
As User Interface Designer and Developer at VeriSign, I worked as a liaison between Marketing and Engineering as well as the End Users. I practiced an iterative user-centered design process, which have been resulted in a successful web applications and web designs that are being used world wide today. My work included requirements gathering, user case development, information architecture, problem solving, interactive prototypes, general usability testing, surveys, and internal training. 

In this position, along with design skills sets I have gain experience in HTML and CSS; working knowledge of JavaScript along with knowledge of C++, JAVA, and JSP languages.


## Education
### BS in Computer Sciences
San José State University


## Contact & Social
- LinkedIn: https://linkedin.com/in/ishita
- Portfolio: http://www.ishitashah.com/

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Source: https://flows.cv/ishitashah
JSON Resume: https://flows.cv/ishitashah/resume.json
Last updated: 2026-04-13