San Francisco, California, United States
• Designed and implemented comprehensive product analytics strategy to enable Go-To-Market organization to increase revenue strategically.
• Created a multi-touch attribution model by integrating with data from Salesforce and Marketo to enable the Marketing team to run effective campaigns and for Sales to pursue qualified leads.
• Created a suite of business intelligence tools by integrating with Segment, BigQuery, Salesforce, and Slack to enable Customer Success and Sales organizations to have full visibility into account health.
• Set the foundation for the professional services practice by creating the industry's first OpenTelemetry consulting offering to enable prospects and customers to implement OpenTelemetry instrumentation and strategy to achieve their observability goals.
• Created an open-source API cookbook for customers to self-serve and extend product use-cases.
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Tools & Technologies: Segment, Salesforce, Marketo, Google BigQuery, SQL, Google Data Studio, Golang, JavaScript, Node.js, Vue.js, OpenTelemetry, Grafana, MongoDB