Led guest experience and conversion design at LinkedIn Growth, creating new features and journeys to improve user value. Developed engagement strategies for new members, boosting activation and retention within their first month.

Part of the Growth team at Weee!, the fastest-growing ethnic e-grocer in the United States. Enhanced end-to-end onboarding for new users. Improved customer experiences across platforms and designed promotional carousel banners.

Designed an innovative ecosystem for children, parents, and the museum to promote creative activities. Collaborated with stakeholders to create brand identity and raise funds.

Created an online design process to enhance virtual collaboration. Spearheaded the creation of ProSet sales, Empathize, and Synthesize toolkits.

Redesigned the shelter network system of Safe Shelter Collaborative. Enhanced website tools and navigability to improve user experience.

Established color schemes for top construction companies in Korea. Analyzed design trends and presented forecasts at Trend Paus seminars.

Designed UX renewal for Olleh TV, focusing on VoD service. Streamlined user search experience and collaborated on voice and facial recognition features.

Created website redesign processes for clients including Samsung and CBS. Developed design plans for enhancing user experience at EVERLAND and Busan Aquarium.