# Isra Safawi > Product Designer @Reddit Location: San Francisco, California, United States Profile: https://flows.cv/isra A Product Designer based out of San Francisco with over 5 years of experience working in diverse domains - building websites, apps and experiences that delight and empower people and organizations. While leading teams, I've learned to balance business goals and engineering constraints while I unrelentingly advocate for the user. I enjoy reimagining the intersection between digital and real life. As someone who grew up on the internet, it has been instrumental in shaping who I am today - feeding my desire to connect with people all over the world through my work. I believe that equitable access to information and technology has the power to create a more just and inclusive world and strive towards creating experiences that do just that. ## Work Experience ### Product Designer, i18n @ Reddit, Inc. Jan 2022 – Present | San Francisco, California, United States Machine Translation: - Launched MT to 13+ geos, enabling the seamless translation of Reddit posts and comments in different languages. Eliminating the language barrier between users around the world and making Reddit accessible to everyone. - Q2 2024, international daily active users exceeded 45M, growing 44% year-over-year. - MT-SEO has driven over 5% of total SEO DAUq across Reddit, ~6M DAU Phone Authentication: - GA’ed phone authentication globally as an additional authentication method: since its widespread launch, global sign ups have increased 5%, while retention is up 1.4% on iOS and 0.7% on Android. - Signups in India increased by 28.12%, retention went up 6.01% and Mexico saw a 13.92% increase in signups and 5.69% in retention. ### Co-Founder @ Bits & Bots Jan 2023 – Jan 2024 | United States ### Senior User Experience Designer @ Onething- UX/UI Design Agency Jan 2021 – Jan 2021 | Gurugram, Haryana, India Led projects in the B2B & B2C space with the Govt. of India, Hero Motors Group, in the food-tech sector and with an international retailer. ### Founder & Lead UX Designer @ Tide Studio Jan 2016 – Jan 2021 | Gurgaon, India Worked across industries and countries, with organisations like the Govt. of India, GIZ, Microsoft Bing, Akzo Nobel, Tetra Pak and helped upcoming Indian designers launch their brands along with expanding their channels of sale. Donated 25% of all our time working on social impact causes pro bono - with a special focus on the education space. ### Studio Manager @ Hogarth Worldwide Jan 2017 – Jan 2020 | New Delhi, Delhi, India Our team created world-class, localised marketing material for Apple's online and offline channels for the iPhone, Apple Watch Macbook & iMac - OOHs, graphic panels for Apple Stores and Retailers, apple.com and more as a part of Apple’s Global Marcom Operation under Hogarth WW. ### Creative Consultant @ Amrop India Jan 2014 – Jan 2015 | New Delhi Area, India Branding of new arm - Humanettics India Pvt. Ltd. Publication design of Annual Report. ### Creative Consultant @ Hungama Digital Services Jan 2014 – Jan 2014 Work on Microsoft Bing's campaign on 'Rediscovering India'. ### UI/UX Designer @ Native5 Jan 2014 – Jan 2014 | Bengaluru Area, India UI/UX design of an Order Management Application for Akzo Nobel. ## Education ### Master's degree in Interaction Design California College of the Arts Jan 2021 – Jan 2022 ### Interaction Design Copenhagen Institute of Interaction Design Jan 2020 ### Bachelor of Design in Visual Communication and Strategic Branding Srishti Manipal Institute of Art, Design and Technology Jan 2013 – Jan 2017 ### Exchange Semester in Graphic Design ECV - École de création visuelle Jan 2015 – Jan 2015 ### Pathways World School Jan 2011 – Jan 2013 ### American School of Bombay Jan 2009 – Jan 2011 ### International School Ho Chi Minh City Jan 2002 – Jan 2007 ## Contact & Social - LinkedIn: https://linkedin.com/in/isra-safawi-23147ba8 - Portfolio: https://www.israsafawi.design --- Source: https://flows.cv/isra JSON Resume: https://flows.cv/isra/resume.json Last updated: 2026-03-25