Led Product and Design for Folio, an Accel-backed productivity tool for real estate agents that helps them keep their email organized and their clients on track with a shared timeline.

• Product market fit (60% activation, 30% six-month retention). Based on this, the company has raised $7M Series A.

• Grew U.S. real estate data coverage via email to 16% within 18 months, with 5% of U.S. real estate transactions actively managed through Folio. NPS lift from -5 to +50.

• Directed product strategy and the roadmap, reporting directly to the CEO.

• Implemented user-centered processes that brought the entire company closer to our users. Conducted hundreds of user research interviews with agents, buyers, and sellers.

• Ran agile processes: daily standups and weekly iteration planning with the engineering team.

Designed advertising products: Smart Ads, Yahoo's personalized display ads based on Dapper's dynamic ads technology, and later was part of the team working on Yahoo's native and search ads platform.