Partner with cross-functional teams to define and drive the strategic Omni-channel roadmap. Manage multiple user experience initiatives for various experiences including phone, tablet, desktop, IVR, ATM, and internal systems.

Provide detailed strategy, oversight and guidance for a team of multi-disciplined user experience (UX) designers to deliver useful and engaging experiences.

Conduct and manage UX business development efforts with broader bank audience and external vendors representing the UX team.

Lead UX team to deliver innovative experiences through prototyping and rapid development processes.

Manage the user experience for the mobile channel including Downloadable Apps, WAP and SMS.

(Contract) Delivered UI/UX Specifications for www.wf.com designs for I-Phone, Blackberry, Palm and Android mobile phones (including sitemap, high level flows, annotated wireframes).

Coordinated project deliverables from multiple user experience team members.

Produced prototypes for product evaluation by steering committee.

(Contract) Developed Comps, Wireframes and Functional Requirements for mobile micro sites (focus on i-phone) for 7-Eleven, Victoria Secret, Grey Goose. Web micro sites, IVR (Interactive Voice Response) and messaging for Huggies.

Delivered detailed project plan.

Supervised and coordinated efforts for creative services, media, technology, reporting, data processing, database and production.