# Itala Olivari > Sr. Staff Product Designer Location: San Francisco, California, United States Profile: https://flows.cv/itala I am a user experience leader who has been on the cutting-edge of user experience design and multi-modal interfaces, creating customer solutions for business and technology partners for over 15 years. I work with product managers to align business objectives to exceptional experiences. I lead UX teams, improving their skills while building great products. I build partnerships with cross-functional teams to promote UX team goals and objectives. Strengths - Leading UX efforts for Product Innovation - Strategic UX planning – research, determining product value, and defining success metrics - UX project management – designing, validating development, and measuring success metrics - Tactically driving projects using design principles – findability, usability, look & feel, and continuity - Building relationships with all stakeholders ## Work Experience ### Staff Product Designer @ Bill.com Jan 2021 – Present ### Vice President, User Experience Strategy & Engagement @ U.S. Bank Jan 2015 – Jan 2021 Partner with cross-functional teams to define and drive the strategic Omni-channel roadmap. Manage multiple user experience initiatives for various experiences including phone, tablet, desktop, IVR, ATM, and internal systems. Provide detailed strategy, oversight and guidance for a team of multi-disciplined user experience (UX) designers to deliver useful and engaging experiences. Conduct and manage UX business development efforts with broader bank audience and external vendors representing the UX team. Lead UX team to deliver innovative experiences through prototyping and rapid development processes. ### User Experience Lead for Mobile @ U.S. Bank Jan 2011 – Jan 2015 Manage the user experience for the mobile channel including Downloadable Apps, WAP and SMS. ### Lead Interaction Designer - Mobile @ Wells Fargo Bank Jan 2009 – Jan 2010 (Contract) Delivered UI/UX Specifications for www.wf.com designs for I-Phone, Blackberry, Palm and Android mobile phones (including sitemap, high level flows, annotated wireframes). Coordinated project deliverables from multiple user experience team members. Produced prototypes for product evaluation by steering committee. ### Program Manager @ ipsh! Jan 2009 – Jan 2009 (Contract) Developed Comps, Wireframes and Functional Requirements for mobile micro sites (focus on i-phone) for 7-Eleven, Victoria Secret, Grey Goose. Web micro sites, IVR (Interactive Voice Response) and messaging for Huggies. Delivered detailed project plan. Supervised and coordinated efforts for creative services, media, technology, reporting, data processing, database and production. ### Business Systems Analyst @ Vodafone Jan 2007 – Jan 2009 (Contract) Delivered Functional Requirements for the mobile application using UML (including use case specifications, use case diagrams, and activity diagrams). Delivered Business Requirements of the mobile and web application. Managed the on-going user experience activities of the mobile and web product. Supported UAT efforts in Dusseldorf, Germany for the first release of the product. ### User Experience Producer @ Vodafone Jan 2003 – Jan 2006 Managing a team of four User Experience Designers. Responsibilities include: performance planning, resource allocation and salary budget Managing overall user experience project deliverables Delivering on-time and high quality user experience specifications, graphics, and copy Delivering Marketing presentations containing new designs for scheduled releases Coordinating product workshops for international stakeholders, including facilitating and presenting new prototype designs ### User Experience Manager @ Vodafone Jan 2001 – Jan 2003 Understanding and enforcing the application of Vodafone’s styleguide and brand guidelines Managing the rebranding process of new product releases Delivering on-time and high quality user experience specifications, graphics and copy Resolving all user interface defects Producing and managing user experience designs for sustaining portal customers: Romania, New Zealand and Egypt ### Information Architect Associate @ Vodafone Jan 2000 – Jan 2001 Producing user experience designs for New Zealand portal customer Participating in User Acceptance Testing (entering and tracking defects) Managing and processing ongoing customer enhancement requests Coordinating requirements with business analysts to ensure that user experience functionality aligns with product functionality thus minimizing defects during QA cycle ## Education ### UX Certificate Bentley University ### Bachelors of Science in Computer Information Systems Golden Gate University ## Contact & Social - LinkedIn: https://linkedin.com/in/itala-olivari-9b04332 --- Source: https://flows.cv/itala JSON Resume: https://flows.cv/itala/resume.json Last updated: 2026-04-13