# Itay Kapitulnik > Sr. Designer/Art Director Location: Oakland, California, United States Profile: https://flows.cv/itaykapitulnik ## Work Experience ### Senior Graphic Designer @ Rubber and Road Creative Jan 2019 – Present | San Francisco Bay Area ### Senior Designer - Freelance @ Itay K Design Jan 2019 – Present | Oakland, California ### Designer - Brand Communications @ Tesser Jan 2016 – Jan 2019 | San Francisco TESSER is an award-winning brand strategy and design firm with services ranging from positioning and design strategy to design across the retail/environmental space and brand assets. As a designer on the Brand Communications team, my responsibilities include corporate identity, style guides, ad campaigns, packaging, environmental graphics, signage & wayfinding, uniforms, menu boards, print collateral, video/animation and UX/UI design for mobile and web. Clients worked with: Jersey Mike's, Sonic Drive-In, Noah's Bagels, Chuck E. Cheese's, Ben & Jerry's, Wendy's, Kroger, Jack's Family Restaurants, and Musco Family Olives. ### Graphic Designer @ McLean Design, Inc. Jan 2016 – Jan 2016 Branding and packaging solutions for new and established brands in the Retail Food and Beverage industry. Participation in the full life of a brand, from naming, market research, initial concept designs to finalized artwork and mechanicals. Digital rendering of products for client presentation, creation of physical mockups and prototypes. ### Graphic Designer - Barbie Packaging @ Mattel, Inc. Jan 2015 – Jan 2015 | El Segundo, CA Worked with the Barbie Entertainment team in the creation of packaging for Fall 2016's entertainment property. Tasks included logo development, insert design, blister package conceptualization, on-package communication, photo shoots and trade dress design. Created trade dress designs/logos for various other products within the Barbie department, including the "Careers"​ and "Estate"​ product lines. "Rave Review" Award received for quick turnaround of an upcoming Spring 2016 product. Participated in team brainstorms and concept sketching for various other Barbie departments as well as the package design for an exclusive MOTU Comic Con 2016 product. As part of a group project, I helped develop a unique physical/digital product, creating the majority of the visual design including the branding and packaging, as well as spearheading the building of a working 3D model for presentation. ### Design Intern - Global Consumer Product Design @ Mattel, Inc. Jan 2014 – Jan 2014 | El Segundo, CA Created assets for use in Mattel IP style guides and licensing initiatives. Branding including logo conceptualisation and creation, solidifying a look and feel and laying out of assets in the form of style guides and look-books. Created a logo that has since been adapted as the mark for the "Toy Box"​ division within Mattel's portfolio, which includes brands such as Matchbox, Max Steel and many others. As captain of the intern group project, I lead a team of 6 intern designers ranging from fashion to product design to structural engineering in creating a toy product for one of Mattel's IP's. Tasks included organizing meetings, leading brainstorms, keeping the team on track within the rigid time constraints as well as leading the design and art direction of the product. Facilitated the creation of the working models and prototypes as well as promotional materials such as the "sizzle" video and powerpoint presentation. ### Graphic Designer @ Santa Cruz Blues Festival Jan 2009 – Jan 2014 Held since 1993, The Santa Cruz Blues Festival has featured top-notch talent such as Ray Charles, B.B. King, Ben Harper, Bonnie Raitt, Los Lobos, Albert Collins, Joe Cocker, Leon Russell, Tower of Power, Trombone Shorty and many more. As the festival’s Visual Designer from 2009-2014, my job every year included conceptualizing the logo, all posters and fliers, all park signage, ad design for inclusion in various newspapers and websites, wristbands/passes, program guide, festival map, official merchandise and staff marketing materials. ### Owner/Graphic Designer @ freshORGANIC Jan 2007 – Jan 2014 • Design of promotional materials for Bay Area clubs and bands, including websites, posters, tickets, album art, fliers etc. • Product labels, brochures, portfolios, marketing collateral, branding, social networking solutions. Clients Include: Center for Food Safety, Red Bull, Santa Cruz Blues Festival, Moe’s Alley, The Catalyst Club, CleanOTech Systems, Scotts Valley Rotary Club, PressurePak Systems, The WaterTeam, Inc ### Editor @ Your Music Magazine Jan 2003 – Jan 2011 • Layout and preparation of monthly 68 page magazine including the cover, feature articles, centerfold and advertisements • Responsible for original feature content every month; coordinating and conducting interviews and photo assignments with major label artists and contributing staff • Facilitation of long-term relationships with major label publicists and artists ## Education ### Bachelor of Fine Arts (BFA) in Graphic Design Academy of Art University ### Cultural Anthropology in Sociology University of California, Santa Cruz ### Music in Anthropology Foothill College ## Contact & Social - LinkedIn: https://linkedin.com/in/itaykdesign - Portfolio: http://itayk.com --- Source: https://flows.cv/itaykapitulnik JSON Resume: https://flows.cv/itaykapitulnik/resume.json Last updated: 2026-04-13