Led a diverse team of talented and passionate designers. Created design vision and roadmap for Reva’s new B2B2C products while evolving Reva’s unified design system in Figma. Partnered with engineering and product architects on data model refactoring, ETL of new datasets as well as customer migration strategy to build scalable product experiences with the expanding product suite.

Led design strategy from conception to launch of business critical initiatives for Reva as well as the launch of Reva's first web and mobile app (iOS and Android).

Spearheaded the roadmap to streamline customer implementation cycles with UIs for admin and support tools. Drove the strategy to scale user onboarding experience with embedded self-paced learning and in-product walkthroughs. Created business impact by saving engineering time spent on support and reducing time to onboard a customer by 80% per the industry standard.

Grew and co-managed the design team with the Head of Product and Design.

Led and defined product discovery with foundational research, product ideation, wireframing, prototyping, user testing and design of Reva's enterprise CRM. Designed and drove the launch of Reva’s open source components and patterns library with the lead frontend architect.

Owned information architecture and design of key CRM workflows driving a direct impact on sales pipeline conversion KPI. Co-led Reva's proprietary features of automated, rules-based work management and integrated communication (phone, email, sms), both key market-differentiators.