# Ityam Deshpande > Designing for business impact with a customer-centric mindset Location: San Francisco Bay Area, United States Profile: https://flows.cv/ityam People are at the center of everything I do. I'm a product designer by profession and a system thinker by choice. I have 12+ years experience designing and delivering successful B2B and consumer products at scale in startups to large organizations. I design products to have a strategic business impact by building a team of adults and empowering them with a customer-centric mindset. I am a seasoned UX leader adept at navigating multiple products, diverse teams, and cross-functional stakeholders to achieve the ultimate objective: Launching delightful products that make a positive impact. ## Work Experience ### Head of Design @ Albert Invent Jan 2025 – Present | San Francisco Bay Area ### Director of UX @ Albert Invent Jan 2023 – Present | San Francisco Bay Area ### Director of Product Design @ Reva Technology Jan 2019 – Jan 2023 | Palo Alto, California, United States Led a diverse team of talented and passionate designers. Created design vision and roadmap for Reva’s new B2B2C products while evolving Reva’s unified design system in Figma. Partnered with engineering and product architects on data model refactoring, ETL of new datasets as well as customer migration strategy to build scalable product experiences with the expanding product suite. Led design strategy from conception to launch of business critical initiatives for Reva as well as the launch of Reva's first web and mobile app (iOS and Android). ### Principal Product Designer @ Reva Technology Jan 2017 – Jan 2019 | Palo Alto, California, United States Spearheaded the roadmap to streamline customer implementation cycles with UIs for admin and support tools. Drove the strategy to scale user onboarding experience with embedded self-paced learning and in-product walkthroughs. Created business impact by saving engineering time spent on support and reducing time to onboard a customer by 80% per the industry standard. Grew and co-managed the design team with the Head of Product and Design. ### Lead Product Designer, Reva Founding Team (Employee #4) @ Reva Technology Jan 2015 – Jan 2017 | Palo Alto, California Led and defined product discovery with foundational research, product ideation, wireframing, prototyping, user testing and design of Reva's enterprise CRM. Designed and drove the launch of Reva’s open source components and patterns library with the lead frontend architect. Owned information architecture and design of key CRM workflows driving a direct impact on sales pipeline conversion KPI. Co-led Reva's proprietary features of automated, rules-based work management and integrated communication (phone, email, sms), both key market-differentiators. ### Senior Product Designer @ Meltwater Jan 2014 – Jan 2015 Owned design vision and deliverables for Meltwater’s brand new analytics product aimed to provide media intelligence to CXOs. Led conception to launch of company benchmarking search embedded into Meltwater marketing website, a key driver for lead generation. ### Interaction Designer @ Intel Corporation Jan 2013 – Jan 2014 | Santa Clara, CA Led integration of Kno web reader and Kno Insights into Intel education ecosystem. Ran sales enablement programs to support the hardware+software business initiative with the acquisition. ### Product Designer @ Kno, Inc. (EdTech startup Acquired by Intel) Jan 2012 – Jan 2013 | Santa Clara, California, United States Design lead for Kno’s first analytics product aimed at teachers as well as Kno’s enterprise products for US publishers and US school districts to manage their education portfolio at scale. Redefined the core information architecture of Kno’s consumer e-reader product, contributing to a major redesign of the responsive web app as well as the native mobile apps on iOS, win7, Android and Chromebook. ### UX Consultant @ ICPSR at University of Michigan Institute for Social Research Jan 2010 – Jan 2012 | Ann Arbor, Michigan, USA Co-led the research, design and testing for a design overhaul of umclinicalstudies.org, a web-based platform to match potential patients to clinical studies. Conducted heuristic analysis, competitive research, and product log data to inform the design strategy and implementation priority of the redesigned patient enrollment process. ### Interaction Designer @ VMware Jan 2011 – Jan 2011 | Palo Alto, CA Designed and prototyped a new cloud storage enhancement feature to free up gold storage trapped in unused virtual machines. ### User Experience Designer @ FICO (Fair Isaac) Jan 2008 – Jan 2010 | Bangalore, India Founding member of the FICO UX group. Created foundational UI libraries and guideline documents to evangelize design thinking through a unified design language for FICO enterprise suite of products. ### Assistant Researcher @ HCI Group, University of Bath, UK Jan 2007 – Jan 2007 ### Creative Designer @ Navnirmiti Jan 2006 – Jan 2006 | Mumbai, India ## Education ### Master of Science in Information in Human-Computer Interaction; Social Computing University of Michigan - School of Information ### Bachelor in Design Indian Institute of Technology, Guwahati ## Contact & Social - LinkedIn: https://linkedin.com/in/ityam --- Source: https://flows.cv/ityam JSON Resume: https://flows.cv/ityam/resume.json Last updated: 2026-04-13