Casablanca Market (acquired November 2024) was an e-commerce platform connecting Moroccan artisans, farmers, and small business owners with U.S. customers. As the Founding Product Designer at Casablanca Market, I've led the digital transformation of the brand, evolving it from a retail storefront into a fully online e-commerce experience.
🚀 Delivered a 52% increase in sales and 42% boost in conversions by leading end-to-end design: research, flows, testing, design systems, and launch.
🚀 Designed a mobile-first shopping experience, prioritized accessibility, and mapped high-converting user journeys across acquisition funnels.
🚀 Built and maintained a scalable design system in Figma, accelerating execution and ensuring consistency across web, email, and content.
🚀Collaborated with marketing and engineering on rapid testing cycles—iterating on CTAs, onboarding flows, and homepage design to lift engagement by 3,500%.