# Iuliana Golub > Full-cycle Product Designer with a passion for AI, Startups & Innovation Location: San Francisco, California, United States Profile: https://flows.cv/iulianagolub End-to-end Multidisciplinary Product Designer with 3+ years of experience in UX design and over 10 years in visual & multimedia design who: 🚀 Pioneered an AI-powered emotion prediction tool in Ukraine in 2017—featured in Vogue, L’Officiel, and nominated for a national prize. 🚀 Designed a mobile-first experience for an early-stage e-commerce platform, boosting online sales by 52% and conversion rates by 42%. 🚀 Helped early-stage startups simplify complex problems into narrative-driven websites, funding-worthy pitch decks, and user-centric products. 🚀 Applied MVP thinking to storytelling, team building, and execution to create an award-winning film and community in Hamburg in just 90 days. In my free time I'm: 🚀 Building Myrror—an AI agent that acts as an emotional intelligence coach for dating. 🚀 Hosting Startup Tea—a podcast about real founder journeys, GTM experiments, and unfiltered startup life. ## Work Experience ### Lead Product Designer @ Pickaxe Jan 2025 – Present | San Francisco Bay Area Designing the easiest way for anyone to create, launch, and sell chatbots—powered by AI. ### Founding Product Designer @ Casablanca Market Jan 2023 – Jan 2025 | San Francisco Bay Area Casablanca Market (acquired November 2024) was an e-commerce platform connecting Moroccan artisans, farmers, and small business owners with U.S. customers. As the Founding Product Designer at Casablanca Market, I've led the digital transformation of the brand, evolving it from a retail storefront into a fully online e-commerce experience. 🚀 Delivered a 52% increase in sales and 42% boost in conversions by leading end-to-end design: research, flows, testing, design systems, and launch. 🚀 Designed a mobile-first shopping experience, prioritized accessibility, and mapped high-converting user journeys across acquisition funnels. 🚀 Built and maintained a scalable design system in Figma, accelerating execution and ensuring consistency across web, email, and content. 🚀Collaborated with marketing and engineering on rapid testing cycles—iterating on CTAs, onboarding flows, and homepage design to lift engagement by 3,500%. ### Designer @ Quantoom Design Jan 2020 – Jan 2023 | San Francisco Bay Area I'm helping startups craft high-impact products, GTM assets, and brand narratives. 🚀 Helped startups increase conversions, close funding and scale partnerships by creating user-centric, trust-building visual content—used in decks, ads, and on-stage keynotes at industry events. ### AI Designer, Motion & Interactive User Experiences @ PinchukArtCentre Jan 2014 – Jan 2020 | Kyiv City, Ukraine Pioneered one of Ukraine’s earliest AI design projects—visualizing sentiment analysis through real-time 3D simulation and motion design (Unreal Engine). The Project was nominated for the PAC Prize and was featured in Vogue Ukraine and L'Officiel. 🚀 Combined AI, 3D, motion, storytelling, and user-centered design to create award-winning installations that increased art center visitor engagement by 30%. 🚀 Led cross-functional collaboration with engineers, researchers, and curators to ship cutting-edge interactive experiences. ### Brand Content Lead, GTM @ BigPhoto Studio Jan 2018 – Jan 2020 | Wrocław, Dolnośląskie, Poland Reinvented the studio’s business model—expanding from portraits to B2B branding packages. Built customer journeys, upgraded workflows, and drove new revenue channels. ### Film Director, Producer, & Project Manager @ xpon-art gallery Jan 2019 – Jan 2019 | Hamburg, Germany Built a film + exhibition from scratch in 90 days. Recruited the team, fundraised, wrote, directed, and launched. Won Special Prize from PAC. MVP thinking + community building IRL. ### Lead UX/Instructional Designer @ Face Art - Face Future / Barlah Museum Foundation in Hamburg Jan 2017 – Jan 2018 | Kyiv, Kyiv City, Ukraine Represented Ukraine in an international cultural program. Designed the curriculum and interactive learning experiences, led program execution, and mentored students. Curated a student exhibition and guided participants in building and presenting their first motion and video portfolios. ### Assistant Art Director & Project Manager @ Styletwister, Y Lebedeva & G Yudashkina's Lab Jan 2014 – Jan 2015 | Moscow, Russia (Styletwister was a Creative Agency in Moscow specializing in digital marketing campaigns for premium fashion, beauty, fitness, and jewelry brands, co-founded by Galina Yudashkina.) Supported the creative direction process for high-profile brands such as Valentin Yudashkin, by conducting trend research, assembling moodboards, and analyzing consumer insights to ensure campaigns were visually compelling, innovative, and engaging for target audiences. Managed end-to-end production logistics, including scheduling photo/video shoots, coordinating artists, creatives, equipment, and ensuring smooth execution of campaign timelines. ### Instructional Designer & French Language Instructor @ Simon Kuznets Kharkiv National University of Economics Jan 2012 – Jan 2013 | Kharkiv, Kharkiv, Ukraine I developed an engaging and dynamic French language program tailored specifically for students in the business of tourism exchange program, in collaboration with Lumiere Lyon-2. By the end of the course, my students not only gained confidence in speaking French but also excelled in the DELF A2 exam. ### Executive Assistant to Chief Executive Officer @ Skiff, LLC Jan 2011 – Jan 2012 | Kharkiv, Ukraine (Skiff, LLC provided communication services for major governmental institutions in Ukraine.) Worked directly with the CEO, supporting operations, investor relations, and strategy. Accompanied the CEO to international conferences and meetings, providing high-level administrative support. ## Education ### Master of Arts - MA in Digital Communication and Media/Multimedia V. N. Karazin Kharkiv National University Jan 2011 – Jan 2012 ### UX/UI & Motion Design Rodchenko Art School of Photography And Multimedia Jan 2013 – Jan 2016 ### Bachelor of Arts - BA in Educational/Instructional Design, Linguistics V. N. Karazin Kharkiv National University Jan 2007 – Jan 2011 ## Contact & Social - LinkedIn: https://www.linkedin.com/in/uligolub - Website: https://www.uligolub.com/ --- Source: https://flows.cv/iulianagolub JSON Resume: https://flows.cv/iulianagolub/resume.json Last updated: 2026-04-07