# Ivana Tso > Shaping AI design experiences @ Conveyor Location: New York, New York, United States Profile: https://flows.cv/ivana Hello! I'm a Detail-oriented product designer adept in digital and physical product design. I like to merge creative and strategic thinking for user-friendly solutions. Current Focuses: Voice of Customer AI Analytics & Reporting Platform and CRM ## Work Experience ### Senior Product Designer @ Conveyor Jan 2025 – Present | New York, New York, United States Designer of Agentic powered Trust Center, shaping AI experiences for security professionals in the Trust Center space. ### Product Designer @ Gorgias Jan 2024 – Jan 2025 | New York, New York, United States Gorgias empowers e-commerce brands to grow through AI-powered customer experience. We bring all your conversations into one place and leverage your own data, helping your team automate tier 1 support and free up time for your team to drive revenue and loyalty from your customers. ### Product Designer @ oVice, Inc. Jan 2021 – Jan 2023 | Ishikawa, Japan (Remote in NY,NY) • Dedicated to enhancing ux/ui of web application and mobile app design for SaaS online meeting platform used by 4,000 remote enterprise teams, consisting of 800,000 users. Focused on end-to-end design process, from PRDs to Design QA and final product delivery. • Collaborated with cross-functional teams via Slack across 7 countries in agile environments to implement user feedback on digital product features. Validating designs and suggestions through A/B testing, Maze prototypes, usability studies, and data-driven user research. • Responsible for mobile app revamp projects for iOS and Android, improving app by using quantitative and qualitative customer insights derived from usability testing. Developed wireframes, design system, user flows, and presented screen prototype mock-ups in Figma to stakeholders. Successfully increased DAU from 70,000 to 180,000 users. • Collaborated directly with product management and development teams to implement Billing Re-architecture, increasing accessibility across multiple countries. Successfully expanding organization count from 2,300 to 4,000 companies worldwide. • Conducted User Interviews and prepared test scripts, collaborating with teams for translating English, Korean, and Japanese users. Training customer service translation teams to follow interview guides and questioning for non-biased user responses, leading to better product design decisions. ### Senior Designer @ Dunning Golf Jan 2021 – Jan 2021 | New York, New York, United States • Designed performance driven items from mock-ups to final prototype and branding for technical e-commerce collections overseeing 2 direct reports. • Collaborated cross functionally with 11 overseas teams, enhancing communication skills and teamwork through implementation of Slack and Product Lifecycle Management (PLM) System. • Elevated in store product sales from $6M to approximately $10M, and successfully started sales of digital e-commerce business with $1M in sales in the first year • Designed key items programs and growing product lines within e-commerce needs • Researched and created customer personas and journeys by speaking to key clients and gathering feedback to address changing customer feedback • Diversified designs fitting customer needs while maintaining brand identity ### Product Designer @ The Great British Exchange Jan 2021 – Jan 2021 | Remote/ London, England, United Kingdom • Developed a comprehensive design system for online landing page and new SaaS dashboard web application platform to enhance user interface. Mapped user flows and wireframes for streamlined booking processes with data from 5 conducted user interviews. • Optimized application onboarding user flow for 100+ entrepreneurial brands, simultaneously improving rate of retailer matches based on qualifications. Redesigned GBE landing page by conducting secondary research and synthesis. • Presented Minimum Viable Product (MVP) as part of UI/UX team to management, prototyping 3 iterations through feedback loops to integrate sales reporting, payment management, high-value time slots, and focusing on 5 major retailers. ### Senior Designer @ The Moret Group Jan 2018 – Jan 2021 | Greater New York City Area • Directed a team responsible for 2 brands, Amazon and Jockey, giving leadership and guidance to 4 direct reports. Collaborated cross-functionally with Amazon product leadership team in Seattle and London. • Implemented Vine Customer Voice program for Amazon Essentials Sport, prioritizing user-centered testing and feedback loops to validate and enhance product features of activewear, successfully growing e-commerce business sales from $750K to 8M. • Partnered with Graphic Designer to sketch and create mock-ups of packaging and product feature copywriting, contributing to the successful launch of over 50 e-commerce items. • Headed design development and production specifically for Amazon private label. • Managing team of 4 direct reports; personally reporting into EVP of Sales and Merchandising. • Developed apparel and testing standards for Amazon Essentials and Jockey Sport. Built the business from $750K to $8Mil in sales. • Conducted customer research by use of weartesting, analyzing customer reviews, surveying and building the target demographic personas for the AE Brand. Collaborated in teams to lead design by market research and customer feedback for fit, styling, color. ### Designer @ The Moret Group Jan 2017 – Jan 2018 | Greater New York City Area • Managed team of two direct reports; reporting into Sr Designer • Researched performance and function within the activewear market- specifically related to fit, comfort, seamless technology, and movement restriction • Commented and communicated bilingually in person with Factory Offices on development obstacles • Collaborated with license partners on brand standards and strategies for logos, hangtags, trims, and performance feature callouts ### Design Portfolio Consultant @ Parsons School of Design - The New School Jan 2017 – Jan 2020 • Evaluated over 500 student portfolios and mockups spanning various career paths, including social media, web application UI designs, marketing, founder start ups, and graphic designer Presentations. • Mentored 10 small businesses on typography and branding enhancements, giving guidance on mapping end-to-end design process for their products. • Served as guest judge on panels for 2 AAS classes at Parsons to review semester projects and presentation work. ### Designer @ Greg Norman for Macys Jan 2015 – Jan 2017 Led rollout for Product Lifecycle Management system for 150+ items , serving as the point person and contributing to the improvement of the production workflow. • Collaborated cross-functionally with multiple departments, leading the coordination efforts and daily stand-ups with overseas and in-person teams. • Managed component libraries for 1,200+ Skus the Greg Norman division brand product. • Designed and rendered CADS for cross categories, including signage and branding presentations. • Created pinnacle artwork for each season, comprising of all-over and placed digital prints for each category • Assisted in research of fabric technology within the activewear market- specifically related to cooling, wicking, water repellency, heat retention, ventilation, and chemical finish • Commented and Communicated directly with Overseas Offices on all changes in development • Constructed trend and market research presentation boards ### Assistant Designer @ Victorinox Swiss Army Jan 2013 – Jan 2015 | New York, NY • Researched customer needs and collaborated with cross functional teams throughout product lifecycles of more than 200 products yearly. • Focused on designing technical packages of 20 product features for both e-commerce and retail stores. • Presented Graphic Design Mock-ups for hangtags, labels, and product packaging for 3 divisions to stakeholders and product managers for development. • Researched and designed special capsule colections to Japan Exclusive and European Edition lines. • Designed various artworks for prints, fair isles, stripes, and yarn dyes • Commented on garments for construction quality with corrections, specs, and photos ## Education ### Bachelor of Fine Arts (BFA) in Design Parsons School of Design - The New School ### User Experience Design in UX Design Springboard ## Contact & Social - LinkedIn: https://linkedin.com/in/ivana-tso - Website: https://www.ivanatso.com/ --- Source: https://flows.cv/ivana JSON Resume: https://flows.cv/ivana/resume.json Last updated: 2026-02-23