# Ivana Ristic

> Principal User Experience Designer at F5

Location: Danville, California, United States
Profile: https://flows.cv/ivanaristic

As a Senior UX Designer at F5, I leverage my design + business education and over 15 years of experience in product design, UX design, and branding to create user-centered and data-driven solutions for complex challenges. I specialize in system design, workflows and data visualization for enterprise operations. I have a passion for delivering engaging and impactful experiences that meet the needs and expectations of both users and stakeholders. 

In my previous roles, I have led and contributed to the design and development of multiple products and features for leading companies such as Tanium, Teletrac Navman, and Totango. I have also founded and managed my own ventures, such as Localmotiv and Ristarose, where I applied my online marketing, CRM, and digital marketing skills to grow and scale the businesses. I am always eager to learn new tools and technologies, and to collaborate with cross-functional teams and partners to achieve the best outcomes for the projects.

## Work Experience
### Principal UX Designer @ F5
Jan 2024 – Present

### Senior UX Designer @ F5
Jan 2022 – Present

### Senior User Experience Designer @ Tanium
Jan 2020 – Jan 2022 | Emeryville, California

### Product Design Manager @ Teletrac Navman
Jan 2019 – Jan 2020 | Pleasanton, California

### Principal Product Designer @ Teletrac Navman
Jan 2016 – Jan 2020 | Pleasanton

### Product Designer @ Totango
Jan 2015 – Jan 2016

### Product Design Practitioner @ Tradecraft
Jan 2015 – Jan 2015
Activities: User Research, Usability Testing, Information Architecture Design, Prototyping

### VP of Operations @ Fashion For Globe
Jan 2014 – Jan 2015
Global Talent Sourcing and Matching Platform for the Fashion Industry

Activities: Product Design, Growth, Operations

### CMO, Founder @ Localmotiv, Inc.
Jan 2009 – Jan 2013
Location Based Mobile Advertising 

Activities: Product Design, Growth & Account Management

### Consultant @ Ipiphini
Jan 2007 – Jan 2009
Strategic Consulting, Market Opportunity Analysis, Business Plan Development

### Brand Manager @ Bella Pictures
Jan 2008 – Jan 2009
Brand Management & Sales Collateral

### CEO & Co-founder @ Ristarose Inc.
Jan 1994 – Jan 2007
Product Design, Brand Management, Sales, Production

### Instructor @ Academy of Art College
Jan 1996 – Jan 1997
M.F.A 3-D design instructor.

### Assistant designer @ Donna Morgan
Jan 1993 – Jan 1994


## Education
### MBA in Business
University of California, Berkeley, Haas School of Business

### MBA in Business
Columbia Business School

### BFA in Fashion Design
Parsons School of Design - The New School


## Contact & Social
- LinkedIn: https://linkedin.com/in/ivanaristic

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Source: https://flows.cv/ivanaristic
JSON Resume: https://flows.cv/ivanaristic/resume.json
Last updated: 2026-04-13