As Head of Product at Ordinoo, I lead the end-to-end product strategy, bridging the gap between high-level business goals and technical execution. My focus is on building scalable architectures and high-performance digital experiences through a rigorous, user-centered approach.

Key Impact & Responsibilities:

Product Leadership & Vision

I orchestrate agile workflows and align cross-functional teams to ensure design objectives meet engineering feasibility, maintaining a relentless focus on quality and consistency.

Continuous Innovation & R&D

I drive ongoing research to anticipate market trends, focusing on the constant evolution of features and the optimization of the User Journey (UC). This iterative process ensures the product remains cutting-edge and perfectly aligned with shifting user needs.

Design Systems & Scalability

I developed and documented a comprehensive Design System from the ground up, standardizing internal processes and optimizing user flows to enhance overall product maturity.

Advanced UX Research

By analyzing usage patterns—especially concerning high-content volumes—I design intuitive back-office interfaces that simplify complex data management.

Accessibility & Standards

I lead the transition to WCAG 2.1/2.2 compliance, conducting accessibility audits and structuring migration guidelines to ensure an inclusive, error-free production environment.

Technical Integration

I work hand-in-hand with the engineering team to resolve production issues, integrate new features, and refine the product architecture for long-term growth.

In my role, I led the enhancement of our company's applications by updating the design system and resolving technical issues. This involved integrating new features and optimizing user flows to improve the overall user experience.

Collaborating closely with the development team, I aligned design objectives and provided support to ensure consistency and quality in the final product. I developed a comprehensive design system accompanied by detailed documentation for internal use, standardizing design processes.

Through UX research, I identified usage patterns related to large volumes of content, which informed the design of intuitive back-office interfaces. I conducted accessibility analyses, identifying and addressing issues to ensure compliance with WCAG 2.1/2.2 standards.

Additionally, I structured guidelines for migrating to these standards and compiled reports on application errors in production related to WCAG compliance, proposing solutions to enhance accessibility.

As a Freelance Senior Product Designer, I deliver exceptional user experiences and drive product success. My expertise includes:

Design Tools and Technologies:

○ Proficiency in Figma, Adobe XD, and Sketch for creating intuitive user interfaces.

○ Experience in developing design systems to ensure consistency across platforms.

○ Skill in creating design documentation using tools like ZeroHeight for effective collaboration.

Product Design and Development:

○ Specialization in user-centric designs for e-commerce platforms, dashboards, and applications to enhance engagement.

○ Adeptness at conducting user research and usability testing to inform design decisions.

○ Experience in prototyping, wireframing, and creating user flows to visualize design concepts.

Leadership and Collaboration:

○ Demonstrated leadership in guiding design and development teams to align with product strategy.

○ Excellent communication skills for effective collaboration with stakeholders across departments.

○ Proven ability to mentor team members, fostering a culture of continuous improvement.

Strategic Product Management:

○ Strong strategic thinking to establish product visions and roadmaps aligning with company goals.

○ Proficiency in evaluating products and markets to identify opportunities for improvement.

○ Experience in setting team missions and organizing workloads to ensure timely product delivery.

Technical Proficiency:

○ Knowledge of front-end development technologies, including HTML, CSS, and JavaScript, to communicate effectively with development teams.

○ Familiarity with accessibility standards such as WCAG 2.1/2.2 to ensure inclusive designs.

CLIENTS

♦️ World-leading manufacturer in the automotive and tire industry

Performed activities:

○ Design and development of a dedicated Dealer Platform to optimize B2B operations and supply chain visibility

○ Digital transformation of the iconic Online Calendar, evolving it into a high-end interactive digital experience

○ Full restyle of the communicative design for e-commerce landing pages and product-focused touchpoints

○ UX/UI redesign for the official Institutional Website of the company's Foundation

♦️ Italian luxury vehicle manufacturer and global automotive icon

Performed activities:

○ UX/UI design for high-end Infotainment systems, bridging digital interfaces with luxury driving dynamics

○ Development and maintenance of a scalable Design System (DS) for next-generation vehicle software

○ Optimization of complex navigation flows and in-car user interfaces to ensure safety and brand consistency

♦️ Official Digital Platform for the world’s premier global football tournament (2026 Edition)

Performed activities:

○ End-to-end design of the Official Mobile Application for the most-watched sporting event worldwide, catering to a global audience of millions

○ Creation of intuitive user flows for ticketing, real-time match updates, and fan engagement features

○ Implementation of a high-performance UI capable of managing massive data traffic and real-time content delivery during the tournament

CLIENTS

♦️ World-leading holding company in the automotive sector

Performed activities:

○ Troubleshooting and Design System updates for the group's apps

○ Research, design and integration of new features and user flows in the Global Mobile Application

○ Management and help the development team with the design goals

○ Creation of thematic illustrations related to the features in the app

♦️ Market leader in the field of sports betting and online casinos

Performed activities:

○ Creation of Multi-brands Design System and documentation related to using

○ UX search for usage patterns related to large amounts of data

○ UI creation for back office linked to the management of users' gaming accounts

○ Creation of assets (branding, landing page, etc) for the launch of new games on the portal

♦️ Rome-based company leader in the banking sector

Performed activities:

○ Creation of dashboards for the CFO with the aim of showing a large number of graphs at the same time in order to allow immediate consultation in real-time

♦️ Startup acquired by a leading company in the banking sector in Rome

Performed activities:

○ Accessibility analysis

○ Structuring guidelines for migration to WCAG 2.1 / 2.2

○ Report errors of the app in production related to WCAGs

♦️ European leader in the field of geolocation of commercial vehicle fleets

Performed activities:

○ Redesign of a dashboard for fleet managers and operators of the company offering the service

♦️ Leading company in Europe in the energy sector:

Performed activities:

○ UI Kit and UI design for a dashboard for time and management processes regarding the unloading and recharging of methane tanks at sea or on land, incident management and logbooks