Web3 Marketing platform focused on blockchain-based companies

Designed from scratch using end-to-end design disciplines

Mature design system

Highly collaborative environment, fast and incremental mindset

Competitive analysis, personas, design sprint sessions, user research, information architecture hi-fidelity prototyping

Pendo events, funnels, guides, ab testing

Strategic management of Product Designers, UX & UI Designers across the company.

Increase design maturity level of the team under the N/N Group principles focusing on "user-driven" cultures.

Cross areas projects and disciplines such as Design Systems, Research Ops, Content Ops

Managing "Apollo Project": Mercado Bitcoin's Design System

Responsible for establishing consistency of our design process along with different squads

Negotiate usability initiatives with Product Managers

Strategic product Discovery sessions (canvas, product discovery)

Web, Android and iOS products.

Cryptocurrencies and stock exchange experience (home broker, Blockchain, Bitcoin, Ethereum)

User interviews, focus groups, user testing.

Toolkit: Sketch, Zeplin, Abstract, Figma and Hotjar

Healthtech business

End to end project life cycle of new e-commerce for dental insurance

User research and analytics

Multilanguage product

Low to high fidelity prototyping

Behavioral user metrics (heatmaps, funnels and A/B Testing)

Product research and conception

Customer Service Center/Contact center market oriented products.

Animated and live functional prototypes.

Material Design Evangelist

Front End skill for Proof of concepts (React and AngularJS)

Tooling, wireframing and prototyping (Sketch, Zeplin, Omigraffle and Axure, Abstract)