# Ivan Henrique Tavares Pauletti

> Lead Product Designer at Chainalysis

Location: São Paulo, São Paulo, Brazil
Profile: https://flows.cv/ivanhenriquetavarespauletti

Ivan is a software usability enthusiast who is totally passionate about user experience across all kinds of products—from a simple book to an advanced smartphone. He believes usability should be leveraged to make software and hardware intuitive and easy to use.

“How do we solve one of the biggest issues in e-book readers: the ‘fast-flipping’ and seeking through pages?”
“How can we create simpler interfaces without making them overly abstract or excessively ‘flat’?”

Ivan pursues these goals by continuously learning how to be a better developer and staying updated with the latest technologies. He also enjoys sharing his experiences through panels and small keynotes at colleges as a hobby, as well as contributing to translations for open-source projects he finds valuable.

## Work Experience
### Lead Product Designer @ Chainalysis Inc.
Jan 2021 – Present | Nova York, Estados Unidos
- Responsible for the company Growth Platform (formerly 'Chainalysis Playbook') product design
- Web3 Marketing platform focused on blockchain-based companies
- Designed from scratch using end-to-end design disciplines
- Mature design system
- Highly collaborative environment, fast and incremental mindset
- Competitive analysis, personas, design sprint sessions, user research, information architecture hi-fidelity prototyping
- Pendo events, funnels, guides, ab testing

### Lead UX - Product Designer @ Mercado Bitcoin
Jan 2020 – Jan 2021 | São Paulo
- Design Chapter Leader
- Strategic management of Product Designers, UX & UI Designers across the company.
- Increase design maturity level of the team under the N/N Group principles focusing on "user-driven" cultures.
- Cross areas projects and disciplines such as Design Systems, Research Ops, Content Ops
- Managing "Apollo Project": Mercado Bitcoin's Design System
- Responsible for establishing consistency of our design process along with different squads
- Negotiate usability initiatives with Product Managers
- Strategic product Discovery sessions (canvas, product discovery)

### Senior UX Designer @ Mercado Bitcoin
Jan 2018 – Jan 2020 | São Paulo e Região, Brasil
- Fintech company
- Web, Android and iOS products.
- Cryptocurrencies and stock exchange experience (home broker, Blockchain, Bitcoin, Ethereum)
- User interviews, focus groups, user testing.
- Toolkit: Sketch, Zeplin, Abstract, Figma and Hotjar

### Senior User Experience Consultant @ Cognizant
Jan 2018 – Jan 2018 | São Paulo, São Paulo, Brasil
Metlife LATAM Project:
- Healthtech business
- End to end project life cycle of new e-commerce for dental insurance
- User research and analytics
- Multilanguage product
- Low to high fidelity prototyping

### Product UX Designer @ Hi Platform
Jan 2016 – Jan 2018 | São Paulo e Região, Brasil
Product UX Designer
- Behavioral user metrics (heatmaps, funnels and A/B Testing)
- Product research and conception
- Customer Service Center/Contact center market oriented products.
- Animated and live functional prototypes.
- Material Design Evangelist
- Front End skill for Proof of concepts (React and AngularJS)
- Tooling, wireframing and prototyping (Sketch, Zeplin, Omigraffle and Axure, Abstract)

### Interface Developer @ Hi Platform
Jan 2013 – Jan 2016 | São Paulo e Região, Brasil
Front End Developer
- AngularJS framework 
- Angular Protractor testing
- RequireJS
- i18n (transifex and Angular Translate)
- Angular Material/ Bootstrap / Foundation Framework
- SaSS, compass and Grunt.js

### UI Engineer @ B2Blue.com - Valorizando seu resíduo
Jan 2013 – Jan 2013 | São Paulo e Região, Brasil
-Front End Developer 
-Software architecture
-UX Design skills (Prototyping and wireframes)
-jQuery, LESS and Bootstrap frameworks
-Django Templates

### Head of Software Development @ Brandish Ad
Jan 2011 – Jan 2013 | São Paulo, SP
-Software project management
-Leadership in web, backend and mobile platforms
-Scrum methodology
-Web development
-IT officer (infrasctructure, networking, servers, etc)

### Web Developer @ Brandish Ad
Jan 2011 – Jan 2012
-Front-End Development: html(5)+css(3)+jscript
-Web Apps. PHP, Ruby
-AS3+Flash Animations

### Chief Information Officer @ Apps4Gaps
Jan 2012 – Jan 2012
-Development team leader in iOS, Android and Windows Phone platforms.

### Software Developer @ Claretiano - Rede de Educação
Jan 2008 – Jan 2011
-ADVLP language developer
-ERP know how
-PHP and Ruby (on Rails) develper
-MSSQL and MySQL databases
-Scrum and XP metodologies

### Estagiário - Administrador de Infraestrutura (Infrastructure Administrator Intern) @ TOTVS
Jan 2007 – Jan 2008
-Network administration 
-Microsoft technologies, Active directory, MS Sharepoint Server and MS Exchange
-Mail Servers (QMail and Sendmail)
-Backups and server scheduled routines
-Firewall (linux iptables+squid)
-Hardware Maintenance
-Totvs Protheus server instalation and administration.


## Education
### Master of Business Administration - MBA in Gestão Estratégia em UX
ESPM

### Curso de Extensão in Design Thinking na Prática
FIAP

### Information Systems in Bachelor's degree, Software Development, Informatics
Centro Universitário Claretiano


## Contact & Social
- LinkedIn: https://linkedin.com/in/ivanpauletti

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Source: https://flows.cv/ivanhenriquetavarespauletti
JSON Resume: https://flows.cv/ivanhenriquetavarespauletti/resume.json
Last updated: 2026-03-31