✦ Led the design of an AI-powered B2B chat assistant from scratch - owning the product vision, initial UX direction, and full design execution in an environment with no existing brand or design foundation.

✦ Shipped several MVPs, resulting in client adoption and active contract signings.

✦ Increased client conversions by ~20% through improvements in product experience, flow design, and assistant behavior.

✦ Mapped out end-to-end journeys for B2B software buyers, turning complex flows into simple, outcome-driven experiences.

✦ Designed scalable UX logic to support AI response flows, fallback handling, and dynamic user triggers.

✦ Created a visual system that adapts seamlessly to any client website, ensuring brand alignment out of the box.

✦ Collaborated closely with founders, engineers, and external designers in a fast-moving, zero-to-one environment.

▫️ Improved user flows, leading to increased user engagement and overall satisfaction.

▫️ Utilized data and analytics to make informed design decisions, increasing overall user satisfaction from 44% to 80%.

▫️ Created high-fidelity wireframes, mockups, and prototypes that led to the successful launch of a product and positive user feedback.

▫️ Collaborated with cross-functional teams, including development, marketing, and product management, to optimize user experiences and streamline project workflows.

▫️ Proactively identified and implemented design improvements, enhancing the usability and functionality of the platform.

▫️ Demonstrated strong problem-solving skills, addressing design challenges and delivering solutions in a dynamic environment.

▫️ Mentored junior designers, leading to their professional development and successful project implementations, resulting in a 35% increase in team efficiency.

▫️ Utilized data to create effective promotion strategies and implement internal projects in collaboration with the marketing department.

▫️ Successfully delivered projects in EdTech, Healthcare, and Fintech, including dashboards, CRM systems, and mobile applications, which contributed to a noticeable increase in user engagement.

▫️ Conducted UX research and identified key user needs, resulting in the development of wireframes, mockups, prototypes, information architecture, and user flows that provided logical and intuitive guidance systems for users.

▫️ Actively participated in product testing and user research, leading to significant improvements in user experience and a measurable reduction in user complaints.