Lideré el diseño de producto de TalentLink y trabajé en la plataforma Operations Execution de Crunchtime, ayudando a restaurantes multimarca a mejorar la calidad de la capacitación de empleados, el cumplimiento normativo y la eficiencia operativa en todas las sucursales, justificando decisiones basadas en datos y una representación constante de las necesidades de los usuarios.

(acquired by Crunchtime in 2022)

Desde que me uní a Wizeline, he trabajado en proyectos realizando UX Research, facilitado talleres de descubrimiento, planeado el proceso de diseño en proyectos, y creado soluciones digitales que se basan en un diseño centrado en el usuario. He colaborado con equipos multidisciplinarios y que se encuentran en diferentes zonas horarias.

Adicionalmente soy mentora de otros diseñadores dentro de la compañía, y he impartido diversos cursos en eventos de Wizeline Academy con la finalidad de compartir mi conocimiento y experiencia con otras personas.

• Worked with companies such as Coca-Cola, NatGeo, and NewsCorp designing internal tools and client-facing products.

• Performed UX research, generated hypotheses, defined design principles, produced artifacts such as experience canvas, user flows, navigation maps, service blueprints, UI guidelines, and UX product specifications.

• Created low to hi-fi prototypes and mockups, oversaw the implementation, and presented final projects to clients.

• Liderar talleres de descubrimiento con Product Managers, ingeniería y el equipo de insights para alinear expectativas, definir el alcance y los objetivos del proyecto.

• Diseñar soluciones para la app Buy on Etsy tanto para iOS como para Android, principalmente para el carrito de compras, detalle de producto y AR, además de colaborar con múltiples iniciativas en Etsy para diseñar e incorporar funcionalidades en la app.

• Crear prototipos, definir objetivos de investigación, ejecutar pruebas de usabilidad, sintetizar resultados y planificar los siguientes pasos basados en hallazgos cualitativos y métricas cuantitativas.

Provided user experience and usability consulting services, as well as, design user interfaces for internal Web-based applications for BBVA Bancomer.

• Worked for BBVA bank in the Area of Global Markets as UX/UI Designer

• Designed the first holistic platform in the area for a financial instrument.

• Refined the workflow between two departments to adopt new technologies with the goal of increasing sales, and reducing capturing and review times.

• Facilitated working and brainstorming sessions.

• Created user flows, wireframes, prototypes, and site maps.

• Drove usability testing on initial designs to identify opportunities before implementation.

• Created the foundation of design guidelines to promote consistency and documentation.

Designed interfaces for TV, promptly jumping into mobile design. Responsible for the design of Totalplay application for Android devices. Enhanced user experience through delivering an exceptional product easy to use. Designed a beautiful interface with meaningful graphics and coherent transitions. Eventually also designed interfaces for Windows Phone and iPhone.

• Devised Totalplay app user experience and user interface design for Android smartphones and tablets, and Windows Phone.

• Conceptualized and created wireframes, mockups, flow diagrams and design specifications.

• Collaborated with development team to guide implementation of final design.

• Designed apps for Totalplay set-top box.

• Advised the support and sales department about UX and UI best practices for internal applications, such as New Contracts App and Monitoring Reports App.

• Supported the creation of promotional banners for TV, web, and mobile App.

Hired as a trainee, after six months got promoted to Jr. Graphic designer. Created graphic design concepts and translated into advertising, printed materials and/or web pages. Worked collaboratively with creatives and clients.

Clients: FedEx, Ricoh, Club Med, Bruno Corza, Argos Aegon, TLM, Cerebro, Summum, Urbano, Hacienda Real 1800, Grupo Cofran, La Lupe and Aeromar.

• Coordinated and supervised graphic design projects.

• Conceptualized and designed advertising campaigns, branding, web interface and promotional materials.

• Collaborated with account service, creatives and designers to develop new campaigns.

• Mentored and trained new team members.

• Motivated and praised team members to create a positive work environment.

• Attended client meetings to brief reviews, schedule delivery times and status reviews.