Serve as internal SME for personalization and nudges strategy for employee engagement—improving findability and reducing information overload on the employee intranet while driving measurable engagement and benefit utilization.

• Scale personalization from early testing into a repeatable operating model (intake → prioritization → production → governance → measurement), enabling delivery across 5 business partners in year one and expanding in operational and technical complexity in year two.

• Leverage Optimizely Data Platform (ODP) segmentation to close HR and enterprise knowledge gaps, tailoring content visibility and navigation patterns across distinct employee journeys.

• Run test-and-learn campaigns at scale: iterating on tone, placement, and frequency to optimize outcomes.

• Deliver precision targeting for highly variable audience sizes (11–2,000+), supporting niche moments alongside enterprise-wide priorities.

• Increase program engagement and benefit utilization, including +180% YoY for one program; additional initiatives deliver double-digit improvements.

• Apply AI-enabled workflows for rapid research, message versioning, and quality review; research agentic AI to scale operations (intake support, QA/tagging, template-based versioning, and insights).

• Establish early benchmarking and partner with vendors to connect intranet exposure to downstream utilization.

Collaborative content strategist/content designer who delivers intuitive experiences and scalable content systems. Strong in remote, cross-functional work; tools include but not limited to Figma, Miro/Mural, Jira, Confluence, Lucidchart, and Airtable. Expertise in leveraging AI-enabled workflows to speed research, iterate message variants, and improve QA—without sacrificing quality or voice. Super reliable and easy to partner with.

• Led content strategy for a large-scale B2C & B2B website migration project, including mobile optimization of LYCRA’s gated Marketplace.

• Facilitated internal workshops to strengthen human-centered design capabilities.

• Partnered with experience designers and SMEs to create mobile-first user experiences for sustainability products.

Guided global professionals in telling their organization’s story through human-centered design

principles. Led discussions and applied real-world examples as lead facilitator for two course

cohorts.

• Led content optimization projects for brands including 3M, Staples, PetSmart, and Hershey.

• Conducted content audits and competitive analyses to improve content on owned digital channels.

• Developed optimization playbooks and brand content guidelines; trained internal teams.

• Crafted SEO-rich content driven by persona research and user behavior insights.

• Built content systems to support a cohesive, scalable ecosystem.