Led design and research to improve Cruise's customer, community engagement, and internal tools. Directed strategic initiatives to build rider and community trust by enhancing external vehicle messaging, redesigning the rider app and in-car experience, and streamlining operation tooling for more effective customer support and remote operator coordination.

Led the tools design team responsible for internal tools critical to autonomous vehicle development and operations, encompassing AV testing, simulation, AI/ML, data labeling, mapping, remote assistance, and fleet operations.