I see graphic design as the perfect way to communicate ideas. I grew up in Hong Kong and studied graphic design in San Francisco. Derived from living in two cultures, I learned the most simple way to express my idea to people with different backgrounds via Graphic Design.
Focus on the UI design of the product to improve branding and user experience. In addition to mockups, icons, and graphic design, I also introduced Javascript and CSS toolkits to make web development more efficient.
At Next Click Media, our team work with the business development team to design web pages and marketing materials (Flash banners, marketing emails) for companys products and clients.
My goal is to express ideas and deliver important messages to an audience. I helped LinkedIn Corporation, the biggest professional network company funded by Greylock and Sequoia Capital, to design HTML-based signatures and greeting cards. I also designed business card and letter head for a music company called Positive Knowledge.
At LinkedIn, I translate product requirements from the product team into visual components for specifications, and create user flows (site schematics or 'wireframes'). I am also responsible for production of graphical assets for web developments and productions.
Working in Allied World provided me opportunties to communicate with different clients so as to create custom designs. During the year of 2004, I designed 50 watches and 70 straps.
