• Leading design process for a 0-1 mobile product, making decisions on key features and visual identity in collaboration with founders and developers

• Develop scalable design system with 50+ components, color and typography guidelines, with focus on usability and accessibility

• Conduct user research and testing to inform and refine five core features

• Coordinate with 8 developers and co-designer regularly to determine design feasibility and adjusting scope appropriately

• Analyzed user interviews and KPIs to identify pain points in mobile app onboarding and navigation flows

• Revamped design library and introduced AI-driven features to better align with user needs and improve UX, projected to improve user signups by 50% and reduce support tickets by 25%

• Led design of 2 key app features and assisted on 5+ features as part of a full-scale product redesign

• Collaborated cross-functionally with engineers and PMs to ensure alignment and meet deadlines

• Taught high school students content and strategy in preparation for the SAT examination; guaranteed a 1400+ score and rated a 4.9/5 by students

• Review practice exams and provide reports for areas of strength and improvement

• Prepare slides and present content to 20-25 students at a time, host office hours, and assist students with questions

• Design 10+ digital graphics per the needs of the marketing department while maintaining FC brand identity and adhering to themed quarterly color palette

• Coordinate with dance captains to design custom apparel for performance

• Handled the logistical and social aspects of a 38-person dance team, including tracking attendance and finances, communicating vital information to members on a regular basis, and fostering social connection

• Collaborated with co-captian to divide responsibilities and plan team events

• Planned and executed a teamwide concept video and photoshoot while under severe time constraints