• Strategically created and maintained marketing campaigns design system across social media, driving event attendance to 2000+ attendees - an increase in participant engagement and revenue generation.

• Restructured the event website's information hierarchy, resulting in a decrease in user bounce rate and an increase in page views per session, regardless of entry point.

• Created solutions that drive both user satisfaction and meeting business metrics by creating an interactive map and an exhibition booth setup request form, resulting in a 50% increase in booking efficiency and eliminating unnecessary communication.

• Growth mindset and adapt AI throughout workflow including note-taking, ideation, graphic asset generating and refining, and copy-writing.

• Strong communication and project management skills. Optimized design and development workflows by creating and maintaining a coherent design system, resulting in a 10% reduction in production time and a decrease in design inconsistencies within a suite of products.

• Led the Growth Team to collaborate closely with 3 development/cross-functional teams to enhance user experience and drive engagement. Shaped processes to establish and sustain a scalable and consistent design language by introducing a stack scheduling system, synchronizing milestones for three development teams including non-design teams & stakeholders, which resulted in a 20% reduction in project completion time and a 75% on-time deliveries.

• Ability to work with specifications that are not clearly defined.

• Drive the creation of innovative design solutions by incorporating real-world concept throughout the user journey, leading to an increase in user engagement, a reduction in onboarding drop-offs, and a boost in long-term user retention rates.

• Enhanced global market penetration for products and brands by elevating localization quality, ensuring typography and linguistic accuracy across diverse markets.

• Worked closely with the product, art, and the engineering team to bring product from 0 to 1.

• Developed UI/UX designs to enhance user experience and drive engagement.

• Established a usability lab and observation room for mobile games at Storm8, facilitate usability testing for all Storm 8 products.

• Implemented user feedback to improve app usability and increase user satisfaction.

• Designed engaging on-boarding experiences and targeted notifications to drive user acquisition.

• Led the design and user experience development of the Facebook Game: Millionaire Boss from concept to launch.

• Collaborated with the research team to design effective UI for Pogo.com and Clue episode store on web.

• Implemented user experience enhancements to improve customer engagement and satisfaction.