• Designed and refined the UI/UX for Psync’s consumer-facing webpages, incorporating insights from user surveys, stakeholder input, and Hotjar behavioral data.

• Built responsive lo-fi / hi-fi prototypes and collaborated closely with the development team in China to implement user-centered product experiences.

• Created promotional and social media visuals for seasonal campaigns, sales events, and product storytelling across Genie-S and MAAX.

• Analyzed user behavior to craft targeted posts that improved engagement and highlighted key product benefits.

• Developed a comprehensive brand book, defining logo usage, color system, typography, and multi-platform identity standards.

• Collaborated with iHealth on visual and product marketing initiatives, producing email banners, campaign graphics, and ecommerce assets used across Amazon, retail, and digital channels.

Sunvalleytek is the parent company of multiple global consumer brands, including VAVA, Ravpower, and Taotronics. I led cross-brand UX/UI and visual design initiatives across these portfolios.

• Led UX/UI and product design initiatives across Sunvalleytek’s global brands, collaborating with product teams in the US and Asia.

• Designed end-to-end visual systems, including campaign materials, digital branding, and product visuals for web, mobile, and retail.

• Developed design strategies that improved brand consistency, accessibility, and user experience for multi-platform digital products.

• Partnered with cross-functional teams to define design goals, streamline workflows, and support high-visibility product launches.

• Contributed to brand-wide design language and component guidelines used across Sunvalleytek subsidiaries.

VAVA is one of Sunvalleytek’s global consumer brands.

• Designed landing pages, UI assets, and mobile/desktop layouts that improved user flow and increased customer retention.

• Conducted UX reviews for VAVA.com, optimizing information architecture, accessibility, and interaction patterns.

• Created 200+ icons and product visual assets used across VAVA product pages, feature modules, and marketing materials.

• Built lo-fi and hi-fi prototypes and collaborated with PMs and engineers to streamline implementation.

• Led the redesign of VAVA.com and Sunvalleytek.com to unify brand identity and improve conversion rates.

• Supported crowdfunding campaigns that contributed to $8.78M USD in successful Indiegogo product launches.

• Partnered directly with the CEO to design a language-learning app that helped users learn Mandarin effectively.

• Conducted user research and developed personas to define product direction and UX flows.

• Designed initial UI components in Figma for iOS and Android applications.

• Created the design system, section layouts, and both lo-fi / hi-fi prototypes.

• Worked with 3rd-party developers to align product design with App Store UI and technical requirements.

• Led communication with clients to define visual direction for large-scale projects (Nikon Japan, Orbis Japan).

https://www.jp.nikon.com

https://www.orbis.co.jp

• Oversaw POC design across markets in Thailand and Taiwan.

• Set project goals, assigned tasks, and guided the design team through production.

• Unified design workflows across teams, improving output efficiency and sharing documentation with stakeholders.