As a Senior Product Designer at Wells Fargo, I lead end-to-end design for customer and employee-facing digital experiences across web, mobile, and in-branch software. My work focuses on delivering cohesive, accessible, and scalable solutions that enhance how millions of customers manage their banking needs—while supporting business objectives and regulatory standards.

🧭 Key Responsibilities

Drive user-centered design for both customer and business banking experiences across digital platforms, from concept through implementation.

Partner with product managers, engineers, and researchers to define user needs, translate complex workflows into intuitive experiences, and ensure design quality through delivery.

Design within the Wells Fargo design system, contributing to its evolution while balancing innovation with consistency and compliance.

Lead discovery, ideation, prototyping, and usability testing efforts for high-impact product initiatives.

Collaborate across multiple agile teams to align customer journeys, accessibility standards, and interaction patterns.

🚀 Highlighted Projects

Customer-Facing Website: Led design updates for the Checking and Savings product pages, improving information clarity, comparison flows, and conversion performance.

Business Banking Mobile Features: Designed experiences enabling business customers to manage multiple accounts, control user permissions, and streamline onboarding for new credit card and savings applications.

Multi-Business Application Experience: Created a unified digital application process for customers managing multiple business entities, simplifying eligibility and submission flows.

In-Branch Banker Software Redesign: Spearheaded design for the next-generation branch platform, introducing a new multi-applicant experience, ownership models, and mobile integration for bankers.

Founder and chief design strategist for a full-service design firm, directing UX/Visual Design,

design strategy, and agile delivery for high-profile international and financial organizations.

Design System & Brand Creation: Provided creative direction and design strategy for branding,

UX, and visual design for web, mobile, and applications, often developing new style guides

and design systems from inception.

Strategic Client Consulting: Led project management in an agile environment, employing design thinking

and iterative processes. Managed internal design staff, external vendors, budgets, and

timelines.

Key Client Results: Product design for Qualpay (omni-channel payment processor) contributed

to a 1000%+ revenue growth over three years.

Co-founder focused on international development, providing end-to-end creative and technical

leadership for mobile, web products, and eLearning platforms.

System and Content Strategy: Developed and implemented design and content strategy,

encompassing UX, visual design, and branding for large-scale international programs.

Global Accessibility: Designed and optimized a global nutrition knowledge-sharing platform

(World Bank) for responsive, mobile-first design targeting low bandwidth users and improving

key user engagement metrics (KPIs).

World Bank / IFC SME Toolkit Redesign 2012–2014

Enterprise Redesign Leadership: Led the comprehensive UI/UX redesign and platform

migration for the IFC SME Toolkit, overseeing the structure of a SAAS network supporting 40

country sites in 18 languages.

World Bank / IFC Secure Nutrition 2011

Global System Improvement: Re-designed user experience and strategic direction for a global

nutrition knowledge-sharing platform, improving KPIs and optimizing for low bandwidth/

mobile-first access.

Beyond Oblivion (Streaming) 2009–2010

Pivotal Design: Designed dynamic UI/UX for the omni-platform application during a critical

fundraising phase, contributing to securing $33 million in investment.

NileGuide 2007–2008

Venture-Backed Startup Launch: Core team member defining product strategy, visual

identity, and UI/UX for the Web 2.0 travel planning application. Designs were instrumental in

securing $9M+ in funding and a successful V1 launch.

Kosmix Corporation 2006

Foundational Product Strategy: Contracted to develop the initial identity and streamlined

user interface design for Kosmix.com, an emerging, complex search engine (later acquired by

Walmart as @WalmartLabs).

World Bank / IFC SME Toolkit 2002–2005

Founding Design Lead & Enterprise Scale: Primary consultant for the IFC SME Toolkit, leading

the creation of a knowledge portal and custom CMS for 40 country sites and developing

e-learning programs.

Updated key elements of the Netflix site. I was contracted to revise the homepage, new user tutorial, and other key features of the site. Challenge was to develop solutions that were fresh and exciting while retaining a coherent site experience. (www.netflix.com)