# Jack Orsulak

> Senior Product Designer

Location: San Francisco, California, United States
Profile: https://flows.cv/jackorsulak

Senior Product Designer (25+ years) with a proven track record of architecting
and scaling complex digital systems across major financial institutions
and high-growth technology ventures. I specialize in driving product strategy,
establishing robust design governance and leading platform initiatives
from zero to launch, including for critical internal enterprise applications.
My background spans managing large design teams, facilitating high-stakes
executive alignment, guiding multi-million dollar startup mergers, and incorporating
AI and machine learning in the design and product lifecycle. I excel
at transforming business complexity into unified, scalable, and user-centric
solutions for both external market growth and internal operational efficiency.

## Work Experience
### Senior Product Designer @ Wells Fargo
Jan 2021 – Present | San Francisco Bay Area
As a Senior Product Designer at Wells Fargo, I lead end-to-end design for customer and employee-facing digital experiences across web, mobile, and in-branch software. My work focuses on delivering cohesive, accessible, and scalable solutions that enhance how millions of customers manage their banking needs—while supporting business objectives and regulatory standards.

🧭 Key Responsibilities

Drive user-centered design for both customer and business banking experiences across digital platforms, from concept through implementation.

Partner with product managers, engineers, and researchers to define user needs, translate complex workflows into intuitive experiences, and ensure design quality through delivery.

Design within the Wells Fargo design system, contributing to its evolution while balancing innovation with consistency and compliance.

Lead discovery, ideation, prototyping, and usability testing efforts for high-impact product initiatives.

Collaborate across multiple agile teams to align customer journeys, accessibility standards, and interaction patterns.

🚀 Highlighted Projects

Customer-Facing Website: Led design updates for the Checking and Savings product pages, improving information clarity, comparison flows, and conversion performance.

Business Banking Mobile Features: Designed experiences enabling business customers to manage multiple accounts, control user permissions, and streamline onboarding for new credit card and savings applications.

Multi-Business Application Experience: Created a unified digital application process for customers managing multiple business entities, simplifying eligibility and submission flows.

In-Branch Banker Software Redesign: Spearheaded design for the next-generation branch platform, introducing a new multi-applicant experience, ownership models, and mobile integration for bankers.

### PRESIDENT - DESIGN DIRECTOR @ TwentyOneTwenty (2120)
Jan 2017 – Jan 2021 | San Francisco Bay Area
Founder and chief design strategist for a full-service design firm, directing UX/Visual Design,
design strategy, and agile delivery for high-profile international and financial organizations.

Design System & Brand Creation: Provided creative direction and design strategy for branding,
UX, and visual design for web, mobile, and applications, often developing new style guides
and design systems from inception.

Strategic Client Consulting: Led project management in an agile environment, employing design thinking
and iterative processes. Managed internal design staff, external vendors, budgets, and
timelines.

Key Client Results: Product design for Qualpay (omni-channel payment processor) contributed
to a 1000%+ revenue growth over three years.

### VICE PRESIDENT - DESIGN DIRECTOR @ Emerging360, Inc.
Jan 2015 – Jan 2017 | Berkeley, CA
Co-founder focused on international development, providing end-to-end creative and technical
leadership for mobile, web products, and eLearning platforms.
System and Content Strategy: Developed and implemented design and content strategy,
encompassing UX, visual design, and branding for large-scale international programs.
Global Accessibility: Designed and optimized a global nutrition knowledge-sharing platform
(World Bank) for responsive, mobile-first design targeting low bandwidth users and improving
key user engagement metrics (KPIs).

### Senior Product Designer @ Jack Orsulak Design
Jan 2002 – Jan 2014 | San Francisco Bay Area
World Bank / IFC SME Toolkit Redesign 2012–2014
Enterprise Redesign Leadership: Led the comprehensive UI/UX redesign and platform
migration for the IFC SME Toolkit, overseeing the structure of a SAAS network supporting 40
country sites in 18 languages.

World Bank / IFC Secure Nutrition 2011
Global System Improvement: Re-designed user experience and strategic direction for a global
nutrition knowledge-sharing platform, improving KPIs and optimizing for low bandwidth/
mobile-first access.

Beyond Oblivion (Streaming) 2009–2010
Pivotal Design: Designed dynamic UI/UX for the omni-platform application during a critical
fundraising phase, contributing to securing $33 million in investment.

NileGuide 2007–2008
Venture-Backed Startup Launch: Core team member defining product strategy, visual
identity, and UI/UX for the Web 2.0 travel planning application. Designs were instrumental in
securing $9M+ in funding and a successful V1 launch.

Kosmix Corporation 2006
Foundational Product Strategy: Contracted to develop the initial identity and streamlined
user interface design for Kosmix.com, an emerging, complex search engine (later acquired by
Walmart as @WalmartLabs).

World Bank / IFC SME Toolkit 2002–2005
Founding Design Lead & Enterprise Scale: Primary consultant for the IFC SME Toolkit, leading
the creation of a knowledge portal and custom CMS for 40 country sites and developing
e-learning programs.

### Senior Product Designer @ Netflix
Jan 2004 – Jan 2006 | Los Gatos
Updated key elements of the Netflix site. I was contracted to revise the homepage, new user tutorial, and other key features of the site. Challenge was to develop solutions that were fresh and exciting while retaining a coherent site experience. (www.netflix.com)

### DIRECTOR OF CREATIVE SERVICES @ AllBusiness.com
Jan 2000 – Jan 2001 | San Francisco Bay Area
Provided overarching creative direction for site redesign, online advertising, and promotions for a small business resource Web site started by NBCi.

### DIRECTOR OF PRODUCT DESIGN @ BigVine
Jan 1999 – Jan 2000 | San Francisco Bay Area
Managed creative services department responsible for user interface, information architecture, and all related electronic and print collateral for a B2B e-commerce start-up backed by Kleiner Perkins and American Express.


## Education
### Bachelor of Fine Arts (BFA) in Design and Visual Communications, General
Parsons School of Design - The New School

### General Studies
University of Miami


## Contact & Social
- LinkedIn: https://www.linkedin.com/in/orsulak

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Source: https://flows.cv/jackorsulak
JSON Resume: https://flows.cv/jackorsulak/resume.json
Last updated: 2026-04-07