# Jackson O. > Senior Product Designer @ Wayfair: Supplier Experience - Product and Catalog Management. Prev: Advertising, and Pricing & Promotions Experience. Ex BMO, Obsidi by BPTN. Location: Canada, Canada Profile: https://flows.cv/jacksono I design for the person everyone else forgets to design for. That mindset has shaped every project across my 7+ year career, from redesigning supplier workflows at Wayfair for 28,000+ users, to making BMO's banking features provide utility across web, iOS, and Android for millions of Canadians. I don't just work on the happy path, I obsess over the edge case, the frustrated user, the moment a product quietly fails someone with the goal to constantly improve the users' JTBD until the problem is solved, within the context of our users' ever-changing reality. My superpower is bridging research and execution without dropping either. I operate at the intersection of business, product, engineering, data analytics, and our users. I can run a diary study in the morning and pressure-test a component library in the afternoon. At BMO, that rigor reduced UI defects by 15%. At Wayfair, it raised supplier satisfaction from 3.5 to 4.4/5 with 83% rating the tool highly. I'm passionate about where design is heading. With a background in engineering, I am uniquely positioned to tackle tech evolution head-on. I actively use AI-assisted tools like Figma Make, Claude, and v0 to explore how teams can move faster from concept to production without sacrificing the quality of thinking behind every decision. Increasing the pace of execution and the depth of discovery simultaneously while derisking go-to market experiences of our products. I am excited about the augmentation of my abilities with new tools that help push the boundaries of what design and product teams and orgs can accomplish. My perspective is shaped by two worlds. Growing up in the developing world and building in the first means I understand empathy, accessibility, and inclusion not as compliance checkboxes, but as design fundamentals. My unique lived experience serves as an immense value add in the teams I work in. DISCOVERY: - User Research - Diary Studies - Heuristic Evaluation - Journey Mapping - Accessibility & WCAG Compliance - Agile User Stories CONCEPT: - Wireframing - Prototyping - Interaction Design - Responsive Mobile & Web - Design Systems - Usability Testing DEVELOP & LAUNCH: - HTML & CSS · JavaScript · - A/B Testing - AI-Assisted Workflows - Cursor - Claude Code - Figma Make · - v0 Visit my portfolio @ www.juujack.com ## Work Experience ### Senior Product Designer @ Wayfair Jan 2024 – Present | Canada I tackled the redesign of complex supplier-facing workflows at Wayfair, turning a fragmented, spreadsheet-heavy process into a more intuitive and scalable experience for merchants managing large product catalogs. Also collaborated closely with product, engineering, and operations to align on business rules and ensure the experience worked at scale for thousands of products and suppliers. Beyond this project, I contributed to broader supplier platform improvements, including bulk editing and merchandising tools, helping teams operate more efficiently across 16K+ suppliers and 14M+ products. Led the end-to-end design of Bulk Edit Manager, a scalable tool for catalog merchandising teams to perform high-volume product updates across large datasets, addressing key friction points in error-heavy workflows and rigid table configurations. This work contributed to a broader transformation of catalog tools used by 28,000+ suppliers, increasing satisfaction from 3.5 to 4.4, with 83% of users rating the experience 4 or 5, and significantly improving efficiency and confidence in bulk merchandising operations. I owned the end-to-end design of campaign creation, a core workflow in Wayfair’s monetization ecosystem. I redesigned the experience to reduce setup friction, support large SKU catalogs, and enable suppliers to manage campaigns across B2B, B2C, and international stores more effectively. This led to a reduction in cognitive load and usability gaps, and we launched to 7,000+ suppliers while driving a 23% increase in campaigns created across US and Canada and reducing errors and support tickets. ### Lead Product Designer @ Black Financial Consulting Group Jan 2026 – Jan 2026 | Toronto, ON I owned the end-to-end product design for KomKom Wallet at Black Fin Consulting Group (BFCG), a stablecoin-powered fintech platform enabling users in emerging markets to protect savings from currency volatility and move money seamlessly across borders. Defined and executed the product experience across mobile, including onboarding and KYC verification, wallet architecture, NGN–USD conversion flows, peer-to-peer and external transfers, crypto send/receive, asset swaps, and request-to-pay functionality. Collaborated closely with product, engineering, and compliance teams to translate complex payment infrastructure and blockchain systems into intuitive, banking-style experiences for both everyday users and advanced users, and built scalable design patterns and components for wallet management, transactions, and security flows, while supporting rapid product development and developer handoff. ### Senior Product Designer @ Juujack Designs Jan 2020 – Jan 2026 Directed UX research and crafted wireframes and prototypes that shaped intuitive mobile and web experiences. Designed tailored solutions for SMBs across fintech, NGOs, communications, and legal sectors, improving usability and client engagement through user-centric design thinking. ### Product Designer @ BMO Jan 2023 – Jan 2024 Designed responsive, cross-platform solutions for online banking features like Offers and Manage Debit Cards, driving a 22% increase in adoption across web, iOS, and Android, and raising app store satisfaction by 17%. Advanced BMO’s Design System with scalable components, cutting design-to-development handoff time by 30%. Conducted visual QA and accessibility reviews that reduced UI defects by 15% and ensured WCAG 2.1 compliance, strengthening customer trust and positioning BMO’s app among Canada’s top-rated banking platforms. ### Product Designer @ Wayfair Jan 2021 – Jan 2023 | Toronto, Canada Delivered end-to-end design solutions for pricing, accelerated reviews, and catalog management applications, ensuring cohesive, scalable outcomes from research through implementation. Led user research and usability testing with clients, generating actionable insights that informed feature development and contributed to a 24% improvement in supplier satisfaction scores and a 20% increase in adoption of new supplier tools, strengthening Wayfair’s supplier ecosystem. ### Product Designer @ Black Professionals In Tech Network (BPTN) Inc Jan 2021 – Jan 2021 Designed and optimized user interfaces for the company’s social networking platform using XD, Figma, and Framer X, delivering handoff-ready prototypes that streamlined collaboration with engineering. Simplified the sign-up flow to successfully onboard 4,600+ members at launch, reducing registration drop-off by 28% and boosting early engagement and retention. ### Product Designer (UI/UX) @ Blackfyre Inc. (Startup) Jan 2019 – Jan 2020 | Toronto, Canada Area Administered in-depth user research initiatives, gathering valuable insights for stakeholders in the mobile application domain, and translated findings into comprehensive customer journey maps and user stories. Visualized the scope of projects through the design and formation of use case diagrams and process flow diagrams, employing tools like Lucidchart to ensure clear communication and understanding among project teams. Transformed flow diagrams into polished low-fidelity wireframes, high-fidelity mock-ups, and interactive prototypes using a diverse skill set that includes Balsamiq, Photoshop, and Figma, demonstrating a mastery of various design tools. ### Product Designer/Manager @ Hatixa Solutions Jan 2017 – Jan 2018 | Nigeria Designed and deployed a mobile app that enables advertisers & brands to connect directly with their target audience. Leveraging on a unique technology, users get rewarded for viewing and engaging with content from their favorite brands and publishers. ### Senior UI/UX Architect @ Ronin Africa Jan 2016 – Jan 2017 | Ghana I was responsible for designing the UI/UX for all web projects based on requirements for different clientele. ### Frontend Developer / Graphic Designer @ Ronin Africa Jan 2015 – Jan 2016 | Ghana Developed over 20 websites and landing pages using HTML, JavaScript, CSS, and WordPress for clients and optimized them using Google Analytics & Google Tag Manager. ## Education ### Master's degree in Business Entrpreneurship and Technology University of Waterloo ### Bachelor's degree in Computer Science Ashesi University ## Contact & Social - LinkedIn: https://linkedin.com/in/juujayjay - Portfolio: https://juujack.com - Portfolio: https://www.linkedin.com/in/juujayjay --- Source: https://flows.cv/jacksono JSON Resume: https://flows.cv/jacksono/resume.json Last updated: 2026-04-19