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Currently in my role at SC Johnson, I focus on brand direction and development of method personal care product lines and extensions.

• I actively participated in brainstorming sessions on the development of the new method brand visual identity as well as being a key member of designing the system to harmonize packaging design of home and body.

• Recently I ensured preservation and integrity of design for the method best-selling body wash line, while aligning to globe sustainability initiatives to reduce plastic packaging.

• Increased brand recognition by designing inaugural NFT award in collaboration with team and Livia Firth at Eco-Age.

• Endorse collaboration and alignment to achieve business objectives while serving as creative spokesperson during weekly cross-functional project meetings.

• Use strategic design thinking while developing assets for use in brand campaigns, digital experience, retail, DTC, events, and press kits.

• Design icons and illustrations that ladder up to overall brand

• New Product development: leading from concept to completion, which involves competitive research, providing materials for consumer testing, ideation, sketches, 360° design, art directing product + lifestyle photo shoots.

• Design for other SC Johnson lifestyle brands (Ecover, Babyganics) as needed, including logos, presentation slides + assets to support house of brands.

• Led a team to develop graphics + signage for the San Francisco office, showcasing house of brands

During my tenure at Forma (formerly the startup Morphe), I maintained consistent brand message throughout marketing campaigns to drive design efforts in alignment with brand strategies and promotional activities. I pioneered development of press kits designed to captivate the online beauty community, resulting in substantial earned media coverage and the rapid sell-out of multiple collections.

• Ensured captivating and cohesive visual identity by formulating and supervising creative direction of packaging campaigns.

• Steered 2-member team responsible for packaging Morphe beauty products and influencer collaborations across both core and exclusive collections.

• Provided guidance and support of two junior designers and a production artist, fostering their professional growth within the organization.

• Partnered with beauty influencers to develop visual identities of core and specialty collections.

• Collaborated with Creative Director and Art Directors to align on creative strategies that filtered through to photography, packaging and campaigns.

• Directed vendors on print quality and product development, ensuring high end experience for consumers.

• Initiate & attend meetings with cross functional teams to problem solve and align on execution or new direction when faced with changes.

• Domestic travel to vendors to work through new development challenges.

BAREMINERALS - Global Packaging Designer

Create design of components & packaging that elevates & drives the brand look & feel.

Collaborate with Associate Director to conceptualize themes for key launches that will be utilized across all communication touch points.

Partner with Global Marketing, Product Development, Visual Merchandising, Production & Sourcing teams to ensure consistency, quality & timeliness of projects.

Present concepts to internal design and cross functional teams for feedback & final approval.

Design mood-boards that reflect brand through design, photography, fashion, typography & trends.

Rendering & image manipulation for presentations & decks.

Interface with photographers & stylists for art direction of product photography. Coordinate with retouchers for color management and retouching.

BUXOM- Lead Global Packaging Designer

Sole designer for core, limited edition & seasonal packaging & components that execute the brand vision.

Develop dielines for new components and work with 3D artist to translate them for production.

Research trends in fashion & beauty to develop mood-boards for holiday campaign alongside Global Creative Manager.

Own presentation of designs to CMO & Director of Global Marketing for feedback & final approval.

Collaborate with GMPD & Sourcing team to ensure new product & packaging designs are accurate & fit within cost restrictions.

Execute quick turnaround for initial designs and changes.

Designed for brands Marc Jacobs, Kat Von D, Formula X & Hello Kitty 40th Anniversary.

Designed for packaging, inserts, email & Sephora gondola / end caps.

Realistic mockups, photo manipulation & renderings of packaging, product and displays for presentations in fast-paced environment.