Lead end-to-end product strategy and full-stack product marketing for Adobe's new GenAI business ventures. Launched Firefly Custom Models 0 to 1 and drove significant (XX%) growth in year 2. Firefly Custom Models let you train gen AI models with your own assets to create customized, on-brand content.

What's been said: "Jaclyn has been going ABOVE and BEYOND - which is not unusual but is greatly appreciated.”

Founding Enterprise Product Lead for Adobe Firefly, the Generative AI Platform for Adobe's Creative Products. Launched the first generative AI solutions at Adobe, including Firefly Services and Firefly Custom Models.

• Wearing many hats: Generative AI Product Manager + Product Strategy & Marketing + Go-to-Market Strategist | Billions of Firefly-generated images since launch.

Selected for the 2023 cohort of the esteemed Adobe Women Executive Shadow Program (WESP).

Emerging tech Product Manager focused on identifying new growth opportunities, including generative AI and APIs

• Founding Firefly (GenAI) Enterprise Lead, Creative Cloud Automation Services (APIs) Lead

• Built roadmaps, product requirement documents, and 1-N prioritization for the Firefly and Creative Cloud APIs, launching new products zero to one

• Authored the first Firefly for enterprise messaging and positioning leveraged for PR, communications, and marketing

• Produced pitch decks immediately used by VPs in customer meetings, in analyst briefings, and in sales enablements

• Managed reports, providing coaching and strategic direction to develop and implement a sales outreach campaign, successfully accelerating sales cycles

Received the Digital Media BU Recognition Award

Innovating how people work, I was at the intersection of product management, business strategy, and user experience.

I shaped products and experiences, as well as created and managed global product marketing strategies to scale AutoCAD, Autodesk's flagship product with millions of users, across desktop, web, and mobile. I also led strategic partnerships with Microsoft, Box, and Dropbox.

Responsibilities included:

• Craft go-to-market strategies: Launch and grow multi-platform products globally

• Create positioning and messaging: Formulate and deploy go-to-market strategy, including differentiated positioning, messaging, naming, and innovative core product content for use across multiple channels that help accelerate customer purchase decisions and engage, acquire, and retain customers

• Lead major company initiatives: Launched the first strategic partnerships for AutoCAD with cloud storage integrations with Microsoft, Box, Dropbox, and Google Drive.

• People Leadership: Manage team of direct reports, as well as agencies and contractors

• Write main stage keynote scripts for our largest customer conference and compose thought leadership messaging for launches and communications

• Customer-centered: Identify product/feature requirements, AI workflows, and map journeys to optimize customer experience across touch points

• Develop target customer personas: Identify buyer personas leveraging data to enable precise marketing to target and engage specific audiences, increasing conversion rates

• Shape compelling stories: Promote programs and strategies internally and externally by developing executive-level presentations and deliverables, presenting to sales force and speaking at conferences

• Routinely write for the AutoCAD Blog. Ex. https://blogs.autodesk.com/autocad/autocad-2022/

Independent Contractor

• Support the scoping, designing, and facilitation of innovation and design thinking consulting sessions for teams of 25 in the innovation lab at Adobe

• Capture process and information from consulting sessions and create business strategy reports for client teams