# Jaclyn Dab > Enterprise AI @ Adobe | Founder: Firefly Custom Models and Firefly Services | Gen AI | 0 to 1 Product, Strategy, & Marketing Location: San Francisco, California, United States Profile: https://flows.cv/jaclyndab I’m a Generative AI Product, Strategy and Marketing Leader with 3+ years in building, launching, and marketing in the Gen AI space. I've played a central role in advancing Adobe's AI strategy, delivering meaningful innovation, scaling adoption across both new and existing customers, and transforming the product from a simple place to generate images to model customization, APIs, and custom workflows to the foundation of the next generation of AI forward creative tools. I led the 0-to-1 launch of Adobe Firefly Enterprise Solutions, the company’s first suite of generative AI products that unlocked new value through AI-powered solutions (including Firefly Custom Models and Firefly Services) driving $XXM in new revenue. My background spans product management, product marketing, and go-to-market, with a focus on translating cutting-edge technology into customer value, scalable growth, and market differentiation. I'm passionate about leveraging the intersection of business, technology, and design to drive value creating strategy and innovation. Today, I lead Firefly Custom Models PMM and drive end-to-end product and business strategy, from defining requirements and business models to leading customer discovery, executive presentations, GTM motions, pricing & packaging, roadmaps, strategic planning, portfolio planning, positioning, messaging, and sales enablement to help deliver measurable value. As a creative problem solver with an MBA with a focus in Design Strategy, I am customer-centered and maintain focus on the problem we are trying to solve. I collaboratively lead teams, employ rigor, and balance the big-picture vision with attention to detail. I thrive on deep engagement, driving results, and turning complex, ambiguous challenges into actionable outcomes. Areas of Passion & Expertise: - Building Zero-to-One products that create real impact - Applying systems thinking to solve complex challenges - Launching new ventures and initiatives without established markets - Facilitating peer-to-peer AI workshops for creative execs - Defining product strategy and go-to-market strategy - Driving customer-centric solutions and adoption - Crafting compelling storytelling for executives, sales, and customers - Leading high-performing cross-functional teams and directs - Innovating with Generative AI (GenAI) and emerging tech - Acting as a strategic operator to scale ideas into results - Vibe coding (Replit, Cursor, ChatGPT, Copilot, Lovable, Firebase) Visit jaclyndab.com to check out some of my past work. ## Work Experience ### Group Manager, Firefly Custom Models Product Strategy & Marketing @ Adobe Jan 2025 – Present Lead end-to-end product strategy and full-stack product marketing for Adobe's new GenAI business ventures. Launched Firefly Custom Models 0 to 1 and drove significant (XX%) growth in year 2. Firefly Custom Models let you train gen AI models with your own assets to create customized, on-brand content. What's been said: "Jaclyn has been going ABOVE and BEYOND - which is not unusual but is greatly appreciated.” ### Senior Product Manager, Adobe Firefly Generative AI @ Adobe Jan 2023 – Jan 2025 Founding Enterprise Product Lead for Adobe Firefly, the Generative AI Platform for Adobe's Creative Products. Launched the first generative AI solutions at Adobe, including Firefly Services and Firefly Custom Models. • Wearing many hats: Generative AI Product Manager + Product Strategy & Marketing + Go-to-Market Strategist | Billions of Firefly-generated images since launch. Selected for the 2023 cohort of the esteemed Adobe Women Executive Shadow Program (WESP). ### Product Manager, New Business Unlocks B2B @ Adobe Jan 2021 – Jan 2023 Emerging tech Product Manager focused on identifying new growth opportunities, including generative AI and APIs • Founding Firefly (GenAI) Enterprise Lead, Creative Cloud Automation Services (APIs) Lead • Built roadmaps, product requirement documents, and 1-N prioritization for the Firefly and Creative Cloud APIs, launching new products zero to one • Authored the first Firefly for enterprise messaging and positioning leveraged for PR, communications, and marketing • Produced pitch decks immediately used by VPs in customer meetings, in analyst briefings, and in sales enablements • Managed reports, providing coaching and strategic direction to develop and implement a sales outreach campaign, successfully accelerating sales cycles Received the Digital Media BU Recognition Award ### Global Product Marketing Manager, AutoCAD @ Autodesk Jan 2018 – Jan 2021 Innovating how people work, I was at the intersection of product management, business strategy, and user experience. I shaped products and experiences, as well as created and managed global product marketing strategies to scale AutoCAD, Autodesk's flagship product with millions of users, across desktop, web, and mobile. I also led strategic partnerships with Microsoft, Box, and Dropbox. Responsibilities included: • Craft go-to-market strategies: Launch and grow multi-platform products globally • Create positioning and messaging: Formulate and deploy go-to-market strategy, including differentiated positioning, messaging, naming, and innovative core product content for use across multiple channels that help accelerate customer purchase decisions and engage, acquire, and retain customers • Lead major company initiatives: Launched the first strategic partnerships for AutoCAD with cloud storage integrations with Microsoft, Box, Dropbox, and Google Drive. • People Leadership: Manage team of direct reports, as well as agencies and contractors • Write main stage keynote scripts for our largest customer conference and compose thought leadership messaging for launches and communications • Customer-centered: Identify product/feature requirements, AI workflows, and map journeys to optimize customer experience across touch points • Develop target customer personas: Identify buyer personas leveraging data to enable precise marketing to target and engage specific audiences, increasing conversion rates • Shape compelling stories: Promote programs and strategies internally and externally by developing executive-level presentations and deliverables, presenting to sales force and speaking at conferences • Routinely write for the AutoCAD Blog. Ex. https://blogs.autodesk.com/autocad/autocad-2022/ ### Knowledge Worker | Innovation Facilitation @ 8works | a division of Oliver Wyman Jan 2017 – Jan 2018 Independent Contractor • Support the scoping, designing, and facilitation of innovation and design thinking consulting sessions for teams of 25 in the innovation lab at Adobe • Capture process and information from consulting sessions and create business strategy reports for client teams ### Trial Marketing Gamification Intern (MBA) @ Autodesk Jan 2017 – Jan 2017 I developed and managed product marketing strategies that leverage game-based marketing tactics and personalization to both strengthen trial user engagement and increase the conversion rate of trial users to paid subscribers. • Planned, mapped, and supported the development of marketing content, tactics, wireframes, and go-to-market strategy, to optimize user engagement and drive conversion • Crafted the digital customer experience for trial users of AutoCAD, a product trial with 500k+ global downloads a year, to increase trial user engagement • Created the interactive microsite experience for trial users of Revit, a product with 3,000 downloads a month, to increase trial user engagement • Outlined data collection objectives and methodologies to enhance customer insights and analytics to inform future projects • Presented recommendations for strengthening product identities and brand after conducting a trial audit of 10+ Autodesk products across 3 industries: Architecture, Engineering, & Construction, Media & Entertainment, and Product Design & Manufacturing • Engaged in the Digital & eCommerce (DEC) division of the Business, Strategy, & Marketing (BSM) department • Served as a resource for Autodesk teams to test prototypes and to provide information about the Architecture, Engineering, & Construction industry Activities: • Extended summer internship by 5 months. • Organized weekly MBA Intern happy hours. • Participated in Autodesk events such as Luma Training Meetups, VP Talks, Autodesk Women in Leadership, Tech Talks, UX Intern activities, and Business, Strategy, & Marketing Intern events ### Social Media Manager - MBA in Design Strategy Program (DMBA) @ California College of the Arts Jan 2017 – Jan 2017 • Managed social media channels, increasing follower count and engagement • Produced and curated content for posts from photography to interviews • Planned post pipeline and content strategy • Coordinated messaging with DMBA brand ### Project Lead @ FORGE Architecture Jan 2015 – Jan 2016 | San Francisco Bay Area • Facilitated client workshops to gather business requirements of cross-functional stakeholders to drive consensus of key design criteria and project priorities • Led and seamlessly coordinated 15+ Tiger Teams while keeping sight of the projects' north stars • Increased repeat client count through strengthening client relationships with 10+ clients • Created marketing collateral and narratives for properties, leading to an increase in signed leases for clients • Conducted user research studies to identify target markets for clients' properties and inform the marketing strategy • Co-founded the social media committee and managed the firm's LinkedIn channel, increasing firm’s followers by 150% • Secured contracts for projects with budgets over $100k through client relationships and proposals ### Project Lead @ Steinberg Hart Jan 2012 – Jan 2015 | San Francisco Bay Area >> The San Jose Mayor said the building I designed "raises the 'cool' factor" of San Jose, CA • Managed teams of 7+; planned and tracked tasks ensuring completion of deliverables on schedule for projects with budgets over $50M • Crafted impactful narratives and visuals that cut city planners’ approval time by 50% for two large multi-family housing projects in the Bay Area that included 230+ apartments and townhomes • Analyzed project sites and performed feasibility studies, optimizing revenue potential for clients over 1.15x of the initial study • Collaborated with cross-functional teams (real estate developers, engineers, plumbers, construction, landscape architects, interior designers, building departments, city planners, renderers, vendors, and more) throughout project lifecycles, aligning team goals and information, resulting in thoughtful design solutions and minimal construction issues • Projects won numerous awards ### Project Lead // Designer @ Christiani Johnson Architects, Inc. Jan 2012 – Jan 2012 | San Francisco Bay Area • Presented alternate materials package that better suited the target market, strengthening the demand for leasing, which increased revenue for the client • Performed quantitative and qualitative materials research and consulted with representatives on pricing; applied findings to final design and specifications, ensuring optimal use of client resources • Supervised and documented key construction milestones through site visits to confirm the construction was on track, reducing costs downstream ### Project Designer @ DAHLIN GROUP ARCHITECTURE | PLANNING Jan 2007 – Jan 2012 | Pleasanton, California • Worked with marketing director to create marketing collateral and submissions for awards • Managed client communications and relations and developed and implemented design strategies for 50+ projects including residential, multi-family, commercial, and international • Developed and implemented design strategies for 20+ projects after conducting detailed analysis of the sites and regulations, allowing the projects to tie into a broader context, while also maximizing client requirements • Designed 25 three and four bedroom affordable homes with sustainable design approaches, modeling design concepts in 3D with moving components to verify the design was successful at incorporating architectural elements that effectively reduced energy costs for stakeholders • Participated on "follow the sun" teams working around the clock from the US to China. ## Education ### B.A. in Architecture, Minor: City and Regional Planning, with High Honors University of California, Berkeley ### Master of Business Administration (MBA) in Design Strategy California College of the Arts Jan 2016 – Jan 2018 ### Study Abroad Architecture Program in Florence in Italy Syracuse University ### Pre-College Summer Program Rhode Island School of Design ### Pre-College Graphic Design Program Academy of Art University ## Contact & Social - LinkedIn: https://www.linkedin.com/in/jaclyndab - Website: www.jaclyndab.com --- Source: https://flows.cv/jaclyndab JSON Resume: https://flows.cv/jaclyndab/resume.json Last updated: 2026-04-07