# Jaclyn Karpiak > Leading Communications Design @ Samsara Location: San Francisco Bay Area, United States Profile: https://flows.cv/jaclynkarpiak I'm a visual storyteller designing high impact narratives that drive business impact. Samsara sits at the intersection of software, hardware, and AI in the world of physical operations. I translate this complexity into clear and compelling visual stories. For the past 8 years, I've built and led the communications design function at Samsara, owning the visual narrative for all high-stakes moments: executive keynotes, product launches, global user conferences, and company-defining milestones. Most noteworthy taking Samsara public in 2021 and launching our annual global user conference. I’m the primary design partner to CxO creating keynotes and executive communications that shape how Samsara is positioned externally and communicated internally. I direct across design, video, and motion – keeping storytelling at the core of all decisions, while developing scalable processes to support a global workforce of 5,000+ employees. What motivates me: Clarity is a competitive advantage. I design high-impact narratives for the stage and screen that turn complex strategies into keynotes that inspire, persuade, and drive business impact. ## Work Experience ### Associate Creative Director, Communications Design @ Samsara Jan 2025 – Present • Lead Samsara’s Communications Design function, owning visual narrative and creative direction for executive keynotes, product launches, board and earnings presentations, and building both bespoke executive moments and scalable enablement solutions for 5,000+ global employees. • Primary design part to CxO and R&D leaders, translating briefs into high-impact keynotes for flagship, company-defining moments that shape brand perception. • I act as the strategic bridge between R&D, Product Design, Marketing, and Sales. Scaling high-impact storytelling through new processes and AI-powered workflows to ensure a cohesive brand narrative across every touchpoint. • Lead and mentor a team of full-time and contract designers and animators, setting creative direction and maintaining a high bar for craft. ### Manager, Design Strategy @ Samsara Jan 2024 – Jan 2025 • Promoted to Manager, expanding scope to lead design strategy and drive impact for strategic initiatives and company-defining moments • Scaled Samsara’s user conference keynote experience from regional to global – expanding keynote design, demos, scenic production, and creative systems to support 6x+ YoY attendance growth in key markets. • Directed and executed the visual narrative for Sales Kickoff, overseeing storytelling across 7 general sessions and 14 breakouts for 3,000+ attendees. • Led the rollout of a brand refresh, launching new templates and enablement systems to drive brand consistency and scale. ### Lead Designer, Design Strategy @ Samsara Jan 2023 – Jan 2024 • Launched Samsara's inaugural user conference, Samsara Beyond, Investor Day, Customer Advisory Board, designing the event's visual identity, stage presence, and keynote experience from scratch. • Owned board and earnings presentation design, establishing the visual standard for investor-facing communications. ### Senior Brand Designer @ Samsara Jan 2022 – Jan 2023 • Lead designer for Samsara's 2021 IPO • Designed the IPO roadshow pitch decks, analyst day presentation, and investor materials. • Created the visual narrative for IPO Day: Times Square billboards, NYSE façade banners, and branded assets spanning digital, print, social, experiential, and out-of-home. ### Brand Designer @ Samsara Jan 2018 – Jan 2022 | San Francisco Bay Area • Designed the visual identity and full branded experience for Samsara's inaugural Sales Kickoff: stage design, presentations, badges, print, and experiential elements. • Built Samsara's brand asset library and presentation templates from scratch, establishing the foundation that scaled across the organization. • Expanded the Safety Summit program (product roadshow series) from a single event to a multi-city roadshow, designing all materials and branded touch points. ### Graphic Designer @ Sonoma State University Jan 2015 – Jan 2018 | Creative Services • In-house designer for the Communications Department and Office of the President, serving over 20 departments. • Supported the launched the NomaCares campaign that raised $130,000+ for wildfire recovery efforts and received the District VII Gold Award for Issues and Crisis Management. • Assisted the IT department with the university's website redesign and Drupal migration process. ### Graphic Design Intern @ Sonoma State University Jan 2012 – Jan 2015 | Creative Services Reported to the Creative Director in the university's communications department. • Built and maintained websites for a variety of departments. • Developed graphics and visual design communications such as logos, infographics, brochures, posters, newsletters, programs, and digital graphics for social media and large signage. ### Freelance Graphic Designer @ Jaclyn Karpiak Jan 2012 – Jan 2017 My freelance design services include design for print, digital, merchandise, packaging, photo editing, and full production services. I have experience creating new branding and identity systems or working within set guidelines for established brands. Clients include Rodney Strong Vineyards, Ramada Plaza West Hollywood, and Mary’s Pizza Shack. ### Adobe Student Ambassador @ Adobe Jan 2014 – Jan 2015 | Sonoma State University ## Education ### Bachelor of Arts (BA) in Communication and Media Studies Sonoma State University ### Beverly Hills High School ## Contact & Social - LinkedIn: https://linkedin.com/in/jaclynkarpiak - Portfolio: https://contra.com/jaclynkarpiak1_h2crtphn - Dribbble: https://dribbble.com/jaclynk - Behance: https://www.behance.net/jaclynkarpiak?locale=en_US --- Source: https://flows.cv/jaclynkarpiak JSON Resume: https://flows.cv/jaclynkarpiak/resume.json Last updated: 2026-04-13