# Jacob Esparza > Product Design Leader Location: San Francisco, California, United States Profile: https://flows.cv/jacobesparza As a Product designer I lead with empathy and work collaboratively to solve user problems that drive business outcomes. ## Work Experience ### Product Designer @ Zip Jan 2024 – Present | San Francisco, California, United States Designing procure-to-pay experiences for market expansion: • Punchout and hosted catalogs • Tax, shipping, and misc. • 3 way match • e-invoicing Previously • Integrated Brex virtual cards ### Design Systems Mentor @ Dribbble Jan 2023 – Jan 2023 | San Francisco Bay Area Mentor and coach for 4 product designers in Dribbble's 8-Week Scaling Design System course. ### Director of Design @ Bigeye Jan 2022 – Jan 2023 | San Francisco Bay Area Led team of 4 designers to scale product and mature brand for targeting enterprise customers. • Delivered key features for winning new customers: 3-Way Data Diffs, Lineage, RBAC • Shipped improvements to core workflows for monitoring larger datasets: configuring and deploying monitoring, triage, impact and root-cause analysis • Produced brand guidelines and templates for enabling self-service by GTM teams Design strategy • Influenced vision, strategy, and roadmaps with business and customer insights • Matured the design practice: improved design and research processes, defined design principles, streamlined design system • Fostered customer-centric, collaborative, and empowering culture ### Design Manager @ Bigeye Jan 2021 – Jan 2022 | San Francisco Bay Area Built and led team of 3 product designers and 1 brand designer, shipped key features which contributed to $45M Series B by Coatue. • Designed core features: Issues, Deltas, and Dashboard • Partnered with leadership to update product strategy and roadmap • Managed marketing website design and development • Matured design practice: user journey, personas, Jobs-To-Be-Done, design delivery • Coached and mentored team to deliver effective results ### Staff Product Designer @ Bigeye Jan 2020 – Jan 2021 | San Francisco Bay Area As the fourth hire and first designer at Bigeye, I established the design practice, led the company rebrand, and shipped several features that contributed to our $17M Series A funding by Sequoia Capital. • Established customer-centric design practice • Designed key features: Collections, connecting database and deploying metrics • Partnered with engineering and agency to create design system (code, Figma, documentation, process) • Facilitated workshops to establish product strategy and define roadmap • Led creative direction for marketing campaigns, GTM collateral, and employee gifts ### Director of Brand @ Lightstep Jan 2019 – Jan 2020 | San Francisco Bay Area Led company rebrand and redesign of lightstep.com in collaboration with multiple agencies, contractors, and internal stakeholders. Managed and designed previous marketing website. ### Senior Product Designer @ Lightstep Jan 2019 – Jan 2019 | San Francisco Bay Area Worked across all product teams, hired second product designer. Projects • Sandbox: role-playing game experience for learning how to use Lightstep, became #1 source of Sales Qualified Leads (SQLs) • Add a Service for configuring services to send data to Lightstep • Developer Mode for fast-feedback while instrumenting code with tracing telemetry • Snapshot Analyzer for improving root-cause analysis • Workflow links: dynamic links for connecting toolchain • Slack integration for sharing insights ### Senior Product Designer @ Pivotal Software, Inc. Jan 2016 – Jan 2019 | San Francisco Bay Area Designed features for deploying and monitoring infrastructure, services, and applications. Partnered with senior leadership to conduct research with F100 customers to inform multi-cloud product strategy and roadmap. Created an onboarding program to accelerate the impact of new hires and facilitated Design Thinking activities for R&D teams. Projects • Ops Manager: stemcell library management and selective deploys • BOSH: user research for multi-cloud strategy • Cloud Foundry Command Line Interface (CLI): addition of Isolation Segments for separating application workloads • Apps Manager: addition of Spring Boot actuators for monitoring app health • Apps Manager: addition of fine-grained usage for Billing and Account Management statement • User Account and Authentication (UAA): addition of Multi-Factor Authentication (MFA) ### Lead Product Designer @ BRD Jan 2016 – Jan 2017 | San Francisco Bay Area Redesigned Bread's Android and iOS wallet for multi-cryptocurrency management and improved security. Refreshed brand. https://itunes.apple.com/us/app/bread-bitcoin-wallet/id885251393?mt=8 www.brd.com ### Head of Product & Design @ Nightingale App Jan 2015 – Jan 2016 | San Francisco Bay Area Led product and design of ABA data collection app for behavior therapy organizations. Grew business from 5 to over 30 customers. Features • Customizable data collection programs • Dashboards for progress monitoring • Messaging for care teams • Reporting for State reimbursement • Role-Based Access Control (RBAC) permission model ### Co-founder, Head of Product & Design @ Making Friends Jan 2012 – Jan 2015 | San Francisco, CA Built and led multi-disciplinary team of 8 to produce apps for the autism community. My Care Journal: web and mobile app for managing behavior therapy data collection. Making Friends Park: iPad game for teaching social skills based on Applied Behavioral Analysis (ABA) therapy. Company was accepted into the Lean LaunchPad program at UCSF. ## Education ### Entrepreneurship/Entrepreneurial Studies UCSF Lean LaunchPad for Life Sciences / Healthcare ### Bachelor of Science in Biological Sciences: Environmental Toxicology University of California, Riverside ### Bachelor of Science in Biochemistry University of California, Riverside ## Contact & Social - LinkedIn: https://linkedin.com/in/jacobespa - Portfolio: https://www.jacobespa.com/ --- Source: https://flows.cv/jacobesparza JSON Resume: https://flows.cv/jacobesparza/resume.json Last updated: 2026-04-13