Served as a fractional Head of Design, defining product vision and scaling design operations from concept to launch.

Built Figma-based design systems and Framer websites that improved conversion rates, accelerated go-to-market timelines, and supported investor traction.

Directed a comprehensive redesign of the product’s information architecture and navigation, leveraging UX research insights to boost active users by 12.3% and double Meeting AI adoption to 44.8% of the user base.

Led the creation of high-fidelity prototypes using advanced tools like Figma Make and V0 by Vercel, accelerating design-to-development workflows for upcoming AI products.

Partnered with product, research, and engineering teams to translate user insights into scalable interaction patterns and measurable UX improvements.

Led and mentored a cross-functional team of product managers on discovery, prioritization, and delivery in an agile environment.

Directed the migration from a monolithic codebase to a modular architecture using Nuxt and Vite, establishing a foundation for independently deployable features, cutting build times from several minutes to under a few seconds and improving reliability.

Developed an email template framework in MJML featuring 10+ templates and dozens of interchangeable components, now powering all customer-facing marketing and lifecycle emails.

Refactored the front-end stack to Vue.js, improving delivery efficiency by 35% and establishing a scalable component library and storybook documentation website.

Improved accessibility across Trek’s e-commerce platform by implementing AccessiBe and pairing it with manual updates to the component library to meet WCAG compliance standards.

Mentored engineers on modern Vue.js standards and component reusability to accelerate adoption and ensure consistency.