# Jacob Rex > Designer @ Tribe | Ex-Square & Weebly Location: Appleton, Wisconsin, United States Profile: https://flows.cv/jacobrex Designer & Design Systems Leader with 10+ years of experience designing at scale. I specialize in building design systems, products, and component architectures that power fast-moving teams and high-impact products. My work has reached 50M+ users and supported $360M+ in acquisitions. ## Work Experience ### Designer @ Tribe Chat Jan 2026 – Present Designing the future of group chats with a small dedicated team committed to creating vibrant online communities Join my tribes at tribechat.com/rex ### Founder @ UI Magic Jan 2010 – Present • Partnered with startups and enterprise teams (Kaiser Permanente, Trek Bikes, Intricately, Clinkle, Arbor Ventures, The Boondock Saints, Zorro Productions, etc.) to deliver end-to-end product design, design systems, and brand kits. • Served as a fractional Head of Design, defining product vision and scaling design operations from concept to launch. • Built Figma-based design systems and Framer websites that improved conversion rates, accelerated go-to-market timelines, and supported investor traction. ### Head of Product & Design @ Cirrus Insight Jan 2024 – Jan 2025 | Remote • Led design system and front-end architecture for AI product suite (Meeting AI, in-call copilots, and AI powered deal-assist tools), enabling rapid delivery of intelligent meeting and sales-assist features used by 150k+ organizations. • Directed a comprehensive redesign of the product’s information architecture and navigation, leveraging UX research insights to boost active users by 12.3% and double Meeting AI adoption to 44.8% of the user base. • Led the creation of high-fidelity prototypes using advanced tools like Figma Make and V0 by Vercel, accelerating design-to-development workflows for upcoming AI products. • Partnered with product, research, and engineering teams to translate user insights into scalable interaction patterns and measurable UX improvements. • Led and mentored a cross-functional team of product managers on discovery, prioritization, and delivery in an agile environment. ### User Interface Architect @ Cirrus Insight Jan 2021 – Jan 2024 • Led the creation of a 50+ component design system in Figma and Vue.js, standardizing UX across web, mobile, Chrome, and Outlook extensions while cutting dev effort by 50%. • Directed the migration from a monolithic codebase to a modular architecture using Nuxt and Vite, establishing a foundation for independently deployable features, cutting build times from several minutes to under a few seconds and improving reliability. • Developed an email template framework in MJML featuring 10+ templates and dozens of interchangeable components, now powering all customer-facing marketing and lifecycle emails. ### UI Developer @ Trek Bicycle Jan 2020 – Jan 2021 | Remote • Rebuilt the primary site navigation, increasing click-through to conversion pages by 22%. • Refactored the front-end stack to Vue.js, improving delivery efficiency by 35% and establishing a scalable component library and storybook documentation website. • Improved accessibility across Trek’s e-commerce platform by implementing AccessiBe and pairing it with manual updates to the component library to meet WCAG compliance standards. • Mentored engineers on modern Vue.js standards and component reusability to accelerate adoption and ensure consistency. ### Software Engineer @ Square Jan 2018 – Jan 2019 | San Francisco Bay Area • Partnered with design and engineering leads to rebrand and integrate Weebly’s design system post-acquisition, standardizing components, tokens, and interaction patterns for 50 million Weebly users. • Collaborated with Square’s design system teams to unify Weebly and Square design languages, aligning component libraries and UX frameworks across web, POS, iOS, and Android platforms. • Delivered mobile-responsive landing pages optimized for performance, reaching millions of monthly visitors. ### Design Engineer @ Weebly Jan 2015 – Jan 2018 | San Francisco • Built Weebly’s unified design system (50+ components, 50M users) that powered a full product redesign, shift from a DIY site builder to e-commerce platform, and contributed to its $365M acquisition by Square. • Standardized UI/UX patterns for 40+ engineers, improving development velocity by 60% and ensuring visual consistency. • Ensured all new components and design layouts were WCAG 2.1/2.2+ compliant and localization-ready by default, improving accessibility and usability for a global audience • Built and enhanced the Weebly.com homepage (30M+ monthly visitors) using UX research, analytics, and A/B testing driving load times down from 3s to <1s and increasing new user sign-ups by 8%. ### Designer @ Clinkle Jan 2015 – Jan 2015 | San Francisco Bay Area I joined Clinkle to expand my mobile design experience. When the company pivoted in the 2nd quarter of 2015, I was the last designer standing, and helped develop a new product along with a lean team of Engineers in a startup environment. ### Lead Designer and Front End Web Developer @ Computer Courage Jan 2011 – Jan 2015 As the Lead Designer at Computer Courage, I would create custom designs in Photoshop and translate those designs into functional & responsive websites using WordPress, PHP, jQuery, HTML and CSS. My thorough understanding of programming informs my design, allowing me to create efficient layouts which developers will be able to program with ease. My varied skillset also allows me to fit well into any team, because I am useful to a project at any stage during its development, whether that be the initial design phase or the programming phase. I have good leadership skills and social skills, and interact with clients daily by email, phone or in person to kickoff their new projects or to train them on WordPress. I have worked for a variety of clients ranging from local businesses to Kaiser Permanente on projects ranging from websites, to MailChimp email campaigns, to posters, to brochures and more. ### Undergraduate Astronomical Researcher @ UC Berkeley Jan 2008 – Jan 2011 I spent my undergraduate career as a telescope operator. I used data from the KAIT telescope to find new supernovae, the Nickel 1m telescope to take photometric data, and the Shane 3m telescope to do spectroscopy. The data from these observations has been published in multiple scientific journals. ### Assistant Webmaster @ UC Berkeley Jan 2007 – Jan 2010 During my time at the Berkeley School of Law, I was part of a team of developers who updated the website. I later helped migrate the site to its current format using a CMS called RedDot. In 2010, I was given the Spot Award for my extensive work & contribution to the Berkeley Center for Law and Technology during the migration. ### Web Developer @ RFS Operations & Facilities Management Jan 2007 – Jan 2010 I designed and updated the website for the Operations and Facilities Management office at the Richmond Field Station (http://rfs.berkeley.edu/) ## Education ### B.A. in Astrophysics University of California, Berkeley ## Contact & Social - LinkedIn: https://linkedin.com/in/jacobrex - Portfolio: http://www.uimagic.co/case-studies - Dribbble: https://dribbble.com/jacob-rex --- Source: https://flows.cv/jacobrex JSON Resume: https://flows.cv/jacobrex/resume.json Last updated: 2026-03-31