Leading annotation workflows and expert contributor experiences for a saas platform, as well as a peer-to-peer marketplace.

Led a team of digital strategists, interaction designers and researchers to design client projects, internal products and create a research practice.

Key achievements:

• Delivered the first user-facing AI experience at the company

• Won the World Media Awards Grand Prix prize 2024 for the Value Chain Navigator, which I led the conception, design and delivery of

• Won an internal AI competition

• Established a research and continual improvement workflow for internal products and client projects

Working on client projects & internal initiatives, I...

• Lead on creative strategy, discovery & insights

• Deliver quant & qual research, design sprints, commercial, digital marketing strategies & facilitate workshops

• Consult with stakeholders to define & design user experiences & tech roadmaps

• Work with tech & delivery teams to produce end state products

Currently specialising in Sustainability & Financial Services

Led the development of various new product and go to market strategies in the credit sector, as well as working with regulators to create new user-centred insolvency regulations.