Product designer with 8+ years building and scaling enterprise and consumer-facing digital products across fintech, AI recruiting, and healthcare. Expert in design systems, cross-functional collaboration, and data-informed UX that improves adoption and efficiency.
2022 — 2024
San Francisco, California, United States
Led end-to-end design of the Bakkt Custody web application in close partnership with product and engineering, delivering a scalable, intuitive UI for institutional asset management.
Built and maintained a reusable MUI-based design system and style guide, reducing design-to-development friction and accelerating feature delivery.
Established and operationalized a design QA process with engineering, improving visual consistency and cutting post-release design defects.
Partnered with product to design technical support documentation and help center experiences, increasing self-service resolution and reducing support tickets.
Collaborated with marketing to produce integrated physical and digital campaign assets (conference collateral, paid social media templates, illustrations), ensuring brand/design alignment.
Migrated legacy interfaces into the new design system, modernizing the product ecosystem while preserving user familiarity.
Designed and iterated on new features for the Bakkt Loyalty program, aligning product design with business goals to drive engagement.
Led the redesign of the public Bakkt website to improve clarity, conversion, and consistency with the updated design system.
2021 — 2022
Remote
Owned end-to-end product design for both the web app and Chrome extension, guiding the full UX lifecycle from user research and prototyping to final production.
Established and enforced a reusable design system and UI guidelines, ensuring visual and interaction consistency across surfaces and speeding up design implementation.
Designed and ran A/B tests and usability evaluations to uncover pain points and validate UI improvements, feeding insights back into rapid iterations.
Partnered directly with the CEO to define, prioritize, and evolve product requirements, aligning the roadmap with fairness and business objectives.
Built the brand from the ground up, crafting its visual identity, tone, and positioning to reflect the mission of better and fairer hiring.
2019 — 2020
San Carlos, California
Developed and maintained comprehensive UX guidelines to ensure consistency and accessibility across patient and provider web portals.
Planned and conducted user research (interviews, usability tests, surveys) to surface usability pain points and inform design priorities.
Built interactive prototypes to iterate solutions rapidly and validate assumptions with stakeholders.
Designed and executed A/B tests to optimize key user flows, driving measurable improvements in task completion and reducing friction.
2016 — 2019
San Francisco Bay Area
Designed and maintained 8+ web and mobile applications, ensuring a cohesive and scalable user experience across the HR product suite.
Created and scaled a responsive, organization-wide design system for web and mobile that was adopted across teams, reducing UI inconsistency and accelerating delivery.
Developed modular, responsive component templates using modern CSS and JavaScript libraries to shorten development cycles and simplify maintenance.
Led user research and stakeholder workshops to surface pain points and align product decisions with business goals.
Championed a design-oriented software development approach for web and mobile, improving collaboration between design and engineering and elevating product quality.
2016 — 2016
Maintained existing design system.
Reviewed user-research data.
Support with partner features.
Education
2016 — Present
De Anza College
2016 — Present