# Jacob Voyles

> Lead Product Designer at Bakkt

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/jacobvoyles

Product designer with 8+ years building and scaling enterprise and consumer-facing digital products across fintech, AI recruiting, and healthcare. Expert in design systems, cross-functional collaboration, and data-informed UX that improves adoption and efficiency. Led end-to-end redesigns and system builds that enabled stronger alignment between product, engineering, and marketing.

## Work Experience
### Sr. Lead Product Designer @ Bakkt
Jan 2022 – Jan 2024 | San Francisco, California, United States
- Led end-to-end design of the Bakkt Custody web application in close partnership with product and engineering, delivering a scalable, intuitive UI for institutional asset management.
‍
- Built and maintained a reusable MUI-based design system and style guide, reducing design-to-development friction and accelerating feature delivery.
‍
- Established and operationalized a design QA process with engineering, improving visual consistency and cutting post-release design defects.
‍
- Partnered with product to design technical support documentation and help center experiences, increasing self-service resolution and reducing support tickets.
‍
- Collaborated with marketing to produce integrated physical and digital campaign assets (conference collateral, paid social media templates, illustrations), ensuring brand/design alignment.
‍
- Migrated legacy interfaces into the new design system, modernizing the product ecosystem while preserving user familiarity.
‍
- Designed and iterated on new features for the Bakkt Loyalty program, aligning product design with business goals to drive engagement.

- Led the redesign of the public Bakkt website to improve clarity, conversion, and consistency with the updated design system.

### Lead Product Designer @ Yobs
Jan 2021 – Jan 2022 | Remote
- Owned end-to-end product design for both the web app and Chrome extension, guiding the full UX lifecycle from user research and prototyping to final production.

- Established and enforced a reusable design system and UI guidelines, ensuring visual and interaction consistency across surfaces and speeding up design implementation.

- Designed and ran A/B tests and usability evaluations to uncover pain points and validate UI improvements, feeding insights back into rapid iterations.

- Partnered directly with the CEO to define, prioritize, and evolve product requirements, aligning the roadmap with fairness and business objectives.

- Built the brand from the ground up, crafting its visual identity, tone, and positioning to reflect the mission of better and fairer hiring.

### Senior UX Designer @ Natera
Jan 2019 – Jan 2020 | San Carlos, California
- Developed and maintained comprehensive UX guidelines to ensure consistency and accessibility across patient and provider web portals.

- Planned and conducted user research (interviews, usability tests, surveys) to surface usability pain points and inform design priorities.

- Built interactive prototypes to iterate solutions rapidly and validate assumptions with stakeholders.

- Designed and executed A/B tests to optimize key user flows, driving measurable improvements in task completion and reducing friction.

### Product Designer @ TriNet
Jan 2016 – Jan 2019 | San Francisco Bay Area
- Designed and maintained 8+ web and mobile applications, ensuring a cohesive and scalable user experience across the HR product suite.

- Created and scaled a responsive, organization-wide design system for web and mobile that was adopted across teams, reducing UI inconsistency and accelerating delivery.

- Developed modular, responsive component templates using modern CSS and JavaScript libraries to shorten development cycles and simplify maintenance.

- Led user research and stakeholder workshops to surface pain points and align product decisions with business goals.

- Championed a design-oriented software development approach for web and mobile, improving collaboration between design and engineering and elevating product quality.

### Product Designer @ Upwork
Jan 2016 – Jan 2016
- Maintained existing design system.
- Reviewed user-research data.
- Support with partner features.

### Visual Designer and Software Developer @ EyeQue Corporation
Jan 2015 – Jan 2016 | San Francisco Bay Area
- Led end-to-end design and development of the iOS and Android MVP in under one month, enabling users to test vision and receive prescriptions remotely.

- Designed the brand identity from scratch, establishing a clear visual language and tone aligned with the company’s healthcare mission.

- Operated in a hybrid role across product management, UX/UI design, and front-end development to accelerate delivery, align cross-functional needs, and ensure product-market fit.


## Education
### De Anza College
Jan 2016


## Contact & Social
- LinkedIn: https://linkedin.com/in/jacobvoyles

---
Source: https://flows.cv/jacobvoyles
JSON Resume: https://flows.cv/jacobvoyles/resume.json
Last updated: 2026-03-25