I was introduced to web development and software engineering while working as a Digital Marketer and SEO/PPC Consultant. During this time I had the opportunity to work closely with my clients' development teams and learned, first hand, the intricacies, challenges and fun of building websites and applications.

2021 — NowPinterestSoftware Engineer

2021 — Now

2020 — 2021PinterestSoftware Engineer

2020 — 2021

2020 — 2020The Grace Hopper Program at Fullstack AcademySoftware Engineering Immersive Student

2020 — 2020

New York, New York, United States

An immersive software engineering program based in New York City centered on full-stack JavaScript development, including Node.js, Express, Sequelize ORM, React and Redux; along with HTML & CSS, and Computer Science fundamentals.

2019 — 2019RoktDigital Marketing Manager

2019 — 2019

Greater New York City Area

Developed long and short term strategies to improve company-wide Pay-Per-Click (PPC) / SEO performance

Planned and managed 7 paid campaigns on LinkedIn and Google Ads with budgets ranging from $1k - $8k

Built blueprint for reducing load time to 2 seconds using site speed tools, such as PageSpeedInsights, to evaluate site performance

2018 — 2019DistilledSEO Consultant

2018 — 2019

Greater New York City Area

Managed 3 - 5 B2B and B2C clients across varying industries including e-Commerce and SaaS

Grew YoY lead generation by 46% for B2B SaaS site by identifying keyword opportunities via keyword research

Collaborated with large e-Commerce client’s dev team on the construction of a whitelist strategy to improve indexability of relevant pages and remove ~2 million dynamically generated pages from Google’s index

Constructed guideline for 2 separate clients detailing how to change their product pages’ structured data from Microdata to JSON-LD to comply with evolving structured data markup best practices

Education

2020 — 2020

Fullstack Academy

Computer Software Engineering

2020 — 2020

2013 — 2016

Pace University - Lubin School of Business

MBA

2013 — 2016

2011 — 2013

Pace University-Pleasantville/Briarcliff Campus

Bachelor's degree

2011 — 2013

2009 — 2011

St. Joseph's University New York

Marketing

2009 — 2011

Experience+

Education

Computer Software Engineering

MBA

Bachelor's degree

Marketing