# Jacqueline Francis > Software Engineer at Pinterest Location: New York City Metropolitan Area, United States Profile: https://flows.cv/jacquelinefrancis I was introduced to web development and software engineering while working as a Digital Marketer and SEO/PPC Consultant. During this time I had the opportunity to work closely with my clients' development teams and learned, first hand, the intricacies, challenges and fun of building websites and applications. After work I spent my free time practicing small HTML, CSS and Javascript projects and eventually decided to switch my career path to software development. This transition has been long and challenging but I have enjoyed it every step of the way. Now, as a full-stack developer, I continue to study and work on independent projects in order to grow my skillset. Proficient: Javascript, HTML, CSS, React, Redux, Node.js, Express, PostgreSQL, Sequelize, Git, Github Familiar: jQuery, Bootstrap, Socket.io, Jasmine, Mocha, Chai Github: https://github.com/JackieFrancis ## Work Experience ### Software Engineer @ Pinterest Jan 2021 – Present ### Software Engineer @ Pinterest Jan 2020 – Jan 2021 ### Software Engineering Immersive Student @ The Grace Hopper Program at Fullstack Academy Jan 2020 – Jan 2020 | New York, New York, United States An immersive software engineering program based in New York City centered on full-stack JavaScript development, including Node.js, Express, Sequelize ORM, React and Redux; along with HTML & CSS, and Computer Science fundamentals. ### Digital Marketing Manager @ Rokt Jan 2019 – Jan 2019 | Greater New York City Area - Developed long and short term strategies to improve company-wide Pay-Per-Click (PPC) / SEO performance - Planned and managed 7 paid campaigns on LinkedIn and Google Ads with budgets ranging from $1k - $8k - Built blueprint for reducing load time to 2 seconds using site speed tools, such as PageSpeedInsights, to evaluate site performance ### SEO Consultant @ Distilled Jan 2018 – Jan 2019 | Greater New York City Area - Managed 3 - 5 B2B and B2C clients across varying industries including e-Commerce and SaaS - Grew YoY lead generation by 46% for B2B SaaS site by identifying keyword opportunities via keyword research - Collaborated with large e-Commerce client’s dev team on the construction of a whitelist strategy to improve indexability of relevant pages and remove ~2 million dynamically generated pages from Google’s index - Constructed guideline for 2 separate clients detailing how to change their product pages’ structured data from Microdata to JSON-LD to comply with evolving structured data markup best practices ### Digital Marketing Analyst @ Distilled Jan 2017 – Jan 2018 | New York, New York ### Research Analyst - Television Ratings Department @ Norman Hecht Research Jan 2016 – Jan 2017 | Woodbury, ny • Converted numeric data into consulting tools by utilizing statistical models to improve the market position of our clients • Compiled quarterly reports by pulling, transcribing and formatting Nielsen ratings data reports for clients to identify market performance against competitors • Assisted in weekly client calls to discuss short term performance results and develop opportunities for improvement • Managed daily summary reports of clients’ overnight performances for distribution to department members • Participated in training drills by presenting old client reports to the department heads in order to learn how to properly understand and explain numerical data to outside organizations ### Co-Founder / General Manager / Database Manager / Systems Analyst @ Pace University - Pace Connect Jan 2012 – Jan 2014 | Pleasantville, NY • Founded and developed student operated call center contracted to make promotional/research calls for Pace University departments, such as Office of Student Assistance, Annual Fund and Office of Financial Aid • Customized and managed Salesforce database; responsible for redesigning the system to better meet the organization’s unique needs, organizing input data, compiling weekly and monthly reports as well as troubleshooting errors and operational failures in the system • Cleaned all collected data through the Salesforce database to prepare scheduled and spontaneous reports for clients • Developed and maintained strong relationships with current and potential clients to grow income and visibility • Sorted, reviewed and formatted all financial and operational data through collaboration with executive management to create informative reports to present to the Board of Directors ### Marketing Coordinator @ Medichat Jan 2011 – Jan 2011 | Merrick, NY • Responsible for tracking the company’s website performance and developing marketing plans to adjust to new and changing market trends • Identified and analyzed sources of Internet traffic through Google Analytics in order to highlight target markets • Established best sources of traffic by learning its members’ demographics in order to better direct marketing efforts • Operated with Senior Marketing Manager to formulate new marketing techniques to attract new members • Supervised summer interns ### Intern @ Medichat Jan 2011 – Jan 2011 | Merrick, NY • Promoted the company through social network hubs by creating daily website blogs to attract members • Developed an understanding of the various sectors in a workplace by assisting managers in various departments, such as IT and Market Research ## Education ### Computer Software Engineering Fullstack Academy Jan 2020 – Jan 2020 ### MBA in Management Information Systems, General Pace University - Lubin School of Business Jan 2013 – Jan 2016 ### Bachelor's degree in International Marketing Management Pace University-Pleasantville/Briarcliff Campus Jan 2011 – Jan 2013 ### Marketing St. Joseph's University New York Jan 2009 – Jan 2011 ## Contact & Social - LinkedIn: https://linkedin.com/in/jacqueline-francis --- Source: https://flows.cv/jacquelinefrancis JSON Resume: https://flows.cv/jacquelinefrancis/resume.json Last updated: 2026-03-23