Represented Product team in sprint planning for Engineering teams and Analytics teams.

Collaborated with Engineering, Design, Marketing, Editorial, and Analytics teams.

Collaborated with Design to produce North Star for GGWP platform.

Conducted customer research interviews, turning insights into action plans for the roadmap.

Defined analytics events and data structure for the game.

Conducted team build reviews and playtests to capture feedback and generate bug reports.

Modeled out player journey and game tuning for a player's first month of gameplay.

Handled analysis and reporting of KPIs to key stakeholders.

Managed in-game event and merchandising initiatives.

Designed, implemented, and executed merchandising A/B tests.

Designed and tuned in-game events.

Led development of in-game news system ("SOS Report")