# Jacqueline Lee > Senior Product Manager Location: Oakland, California, United States Profile: https://flows.cv/jacquelinelee1 6+ years experience in Product Management, 10+ years experience in the Games industry I started at Humble helping sell games moving from Customer Service to Product Operations and finally to Product Management. As lead PM for Growth, I focused on the subscription vertical, working on tools such as the checkout flow, new user signup, a free trial system, and marketing tools. After Humble, I pivoted to making games working at WB Games SF where I worked on Live Ops for Harry Potter: Wizards Unite and at Glu Mobile on a title in development. At WB Games SF, I worked with the team to help restructure a game oriented around being outside and exploring to supporting a play at home experience during the pandemic. At Glu, I focused on defining the new user funnel, tuning the new player experience, and defining the data structure and events captured for the game. After Glu, I worked at GGWP where I focused on helping define key features needed for the player reports platform experience. At Flipboard, I worked on multiple refinements to the user experience, especially community-based features and onboarding. At WB Games SF, I have been working on DC Worlds Collide on the Combat and Content team. ## Work Experience ### Senior Product Manager @ Warner Bros. Games Jan 2023 – Present | San Francisco Bay Area Product lead on combat and content for DC Worlds Collide. Previously worked on Harry Potter Magic Awakened. ### Senior Product Manager @ Flipboard Jan 2022 – Jan 2023 • Defined roadmap, features, experiments for new user onboarding, user communications (email and notifications strategy), content rendering, and content composition. • Represented Product team in sprint planning for Engineering teams and Analytics teams. • Collaborated with Engineering, Design, Marketing, Editorial, and Analytics teams. ### Product Manager @ GGWP Jan 2021 – Jan 2022 | San Francisco, CA • Defined key features for the GGWP platform. • Collaborated with Design to produce North Star for GGWP platform. • Conducted customer research interviews, turning insights into action plans for the roadmap. ### Data Product Manager @ Glu Mobile Jan 2020 – Jan 2021 | San Francisco, CA First PM hire on an unannounced and unreleased title. Glu was acquired by Electronic Arts on April 2021. • Defined analytics events and data structure for the game. • Conducted team build reviews and playtests to capture feedback and generate bug reports. • Modeled out player journey and game tuning for a player's first month of gameplay. ### Associate Product Manager @ WB Games San Francisco Jan 2019 – Jan 2020 | San Francisco Bay Area Harry Potter: Wizards Unite (Live Operations) • Handled analysis and reporting of KPIs to key stakeholders. • Managed in-game event and merchandising initiatives. • Designed, implemented, and executed merchandising A/B tests. • Designed and tuned in-game events. • Led development of in-game news system ("SOS Report") ### Associate Product Manager, Growth @ Humble Bundle Jan 2017 – Jan 2019 | San Francisco Bay Area Lead PM for Growth team. Focused on user acquisition, subscription checkout optimization, and site accessibility. • Directed projects from ideation, wireframing/prototyping, spec writing, development, through release • Managed Growth team backlog • Performed data analysis to uncover potential project opportunities, measure impact of ongoing experiments, and inform business decisions Projects • Automated onboarding flow for Humble Partners affiliate program. Led to an increase from 700 affiliates to 20,000+ affiliates in the program. • Established the Subscriber Hub, a centralized location for Humble Monthly subscribers to manage their subscription and access their subscription content. • Multi-phase project to improve the checkout flow for Humble Monthly including a redesign of the account creation flow, implementation of Single-Sign In, and a free trial referral system. • Guided development of tools to support Marketing initiatives including a newsletter campaign creation tool, an in-line offers system at checkout, and a cross-buy system ### Product Operations Manager @ Humble Bundle Jan 2015 – Jan 2017 | San Francisco Bay Area • Oversaw multiple project launches (12 or more per month), ensuring they followed production timelines over 2-week and 4-week timescales, for Humble Bundle and Humble Monthly products respectively • Supervised the Humble Store production pipeline using JIRA, with 100+ products managed a week as a team (inflow, creation, and maintenance) • Managed and led a team of 10 direct reports • Coordinated with creators, publishers, charity partners, and other key stakeholders - keeping them up to date on individual project progress, with 300+ projects completed and launched to date ### Bundle Operations Lead @ Humble Bundle Jan 2015 – Jan 2015 | San Francisco Bay Area • Established workflow and processes between Business Development and the Bundle Operations team to improve the of onboarding new titles and partners for product launches • Worked closely with the Engineering department on internal tool and site improvements to optimize Operations department workflows and customer experience • Created process timeline for bundle projects following 2-week timescales involving specific milestones and tasks carried out by Operations, Business Development, and Creative with Asana and Google Sheets • Setup Operations JIRA project and established a process to handle internal requests and bug reports ### Bundle Operations Coordinator @ Humble Bundle Jan 2014 – Jan 2015 • Led department effort to document internal processes, workflows, terms, and tool guides to better onboard new team members • Established team workflow for managing pre-existing assets, information, and other data across various tools and systems (Asana, JIRA, Dropbox, Salesforce, Google Sheets) • Created system for managing team communications internally and with external partners and stakeholders ### Customer Support Ninja @ Humble Bundle Jan 2013 – Jan 2014 • Led team initiative for establishing the support center using Salesforce's Desk.com interface • Wrote copy for 29 bundles. Past work includes the Humble Indie Bundle 11, the Humble Weekly Sale Hosted by Destructoid, and the Humble Weekly Sale: PewDiePie Saves the Children. ### Publications Designer @ University of California, Berkeley Jan 2012 – Jan 2014 | Berkeley, CA • Produced promotional materials including, but not limited to, flyers, signs, posters, and t-shirts, for campus-wide Residential Computing events including hiring cycles and educational campaigns • Coordinated with Residential Computing staff to market the Residential Computing brand out to the campus’ 7,000 residents and 30,000 undergraduate and graduate students through distribution systems and specific campaigns such as hiring/recruitment and cyber security awareness • Spearheaded the creation of the Residential Computing brand guide ### Cal Student Orientation (CalSO) Counselor @ University of California, Berkeley Jan 2012 – Jan 2012 | Berkeley, CA • Led and facilitated groups of 10-20 new students and their guests during 19 orientation programs • Facilitated programming in smaller group sessions for students and parents to address concerns, explain university policies and procedures, and provide academic advising • Conducted and delivered 15-20 minute speeches/presentations to over 500 students and guests during each program on topics such as campus safety and first year student experiences • Completed over 308 hours of student orientation training requiring certification and over 72 hours of diversity training ### Residential Computing Consultant @ University of California, Berkeley Jan 2011 – Jan 2012 | Berkeley, CA • Worked with a team of 8 other students to provide technical support over 1k residents at University Village in Albany, CA and 7k total for the university housing system • Troubleshot networking, hardware, and software problems by in-room appointments, over the phone, in office hours, and by e-mail • Removed malicious malware infections and educated residents about ResComp policies and security threats • Facilitated workshops that taught residents how to utilize software such as Adobe Lightroom and Dreamweaver ### Global Marketing Intern @ YoPro Global Jan 2013 – Jan 2013 • Identified students and other potential users to gather product feedback from • Executed a 15-day social media campaign to build momentum for the site launch, including blog posts and social media platform posts (Facebook and Google+) ### North American Collection Student Assistant @ Phoebe A. Hearst Museum of Anthropology Jan 2010 – Jan 2011 | Berkeley, CA • Assisted the North American Collections Manager in day-to-day maintenance and movement of North American ethnographic and archaeological objects as well as human remains • Managed and input data into the museum database • Supervised museum volunteers • Handled the movement and digital photography of artifacts • Processed and packaged artifacts and remains for repatriation as part of the Native American Graves and Repatriation Act (NAGPRA) ## Education ### Bachelor of Arts (B.A.) in Anthropology University of California, Berkeley Jan 2010 – Jan 2014 ## Contact & Social - LinkedIn: https://linkedin.com/in/hellojackie --- Source: https://flows.cv/jacquelinelee1 JSON Resume: https://flows.cv/jacquelinelee1/resume.json Last updated: 2026-03-25