Leading design for AI configurations, feature management, enterprise, growth, developer experience, and our design system. I manage a team of five designers and collaborate closely with engineering and product partners to shape our product vision and strategy. My focus is on strengthening our design practice through coaching, hiring, and creating space for the team to do their best work. I help translate complex business challenges into clear, meaningful experiences for our users while maintaining high design quality across everything we deliver.

I’ve led multiple design teams across Confluence, supporting high-impact product areas while building strong partnerships and resilient team cultures. Known for bridging design, operations, and org strategy, I’m often tapped when teams are scaling, navigating complexity, or driving foundational product change. My approach blends systems thinking with care—creating clarity, elevating quality, and enabling great work through trust and structure.

• Editor AI: Led the editor design team through the launch of Atlassian’s first generative AI experience, now scaled across Jira, Confluence, and Trello. Oversaw rollout from early access to general availability and defined UX patterns used platform-wide.

• Growth & Onboarding: Managed the Confluence growth design team, shipping dozens of rapid experiments to improve activation. Introduced a cross-functional co-design workflow and restructured Jira boards—tripling experiment velocity while improving delivery clarity and team health.

• Monetization & Enterprise: Oversaw design for Company Hub, admin tools, automation, and performance/reliability. Supported product strategy across complex enterprise needs while advocating for scalable, user-centered design approaches.

• Mobile, Navigation, Notifications (Current): Lead design for core experiences across mobile, navigation, home, and local design systems. Partner closely with platform design to ensure experience alignment and design system consistency across products.

Strategic Impact: Contribute to company-wide design quality reviews, coach across levels, and guide team structure, capability planning, and ways of working. Led speculative research into mobile AI use cases like voice-driven content creation.

Led service experience design and strategy during a pivotal stage of platform maturity, transforming developer enablement approaches to support Atlassian's evolving ecosystem. Balanced deep technical understanding with user empathy to create scalable adoption pathways that supported Atlassian's platform growth while maintaining quality developer experiences during rapid transformation.

• Joined as individual contributor and triad design partner while rapidly transitioning to design management as the team expanded

• Led service experience research and strategic design for platform adoption, mapping developer journeys and identifying critical friction points

• Orchestrated transition from high-touch, developer-to-developer enablement to low-touch and self-serve adoption models as platform investment scaled

• Co-designed engagement frameworks, adoption scoring methodologies, and success metrics that quantified platform health

• Contributed to product strategy for internal tooling that improved developer experience and accelerated capability adoption

• Established cross-functional design practices that systematized platform capability delivery as we expanded from 1P to 2P offerings

• Built, mentored, and managed specialized team of product and content designers focused on platform experience

Woman-owned small business focused on handcrafted kitchenware, live-edge furniture, and functional home decor. Created in my backyard shop with locally sourced hardwood, leather, all-natural wood care, and sustainable packaging.

First service design hire at Shopify, brought in to introduce and establish service design as a capability across enterprise operations and internal support systems. Led internal education initiatives, service maturity assessments, and executive workshops to demonstrate the practical value of service design in real business contexts. Took a coaching-forward, highly embedded approach to building cross-functional trust and momentum through small wins and applied value.

• Introduced and scaled service design practice as the first dedicated hire, demonstrating business value through applied methodology in real operational contexts

• Built cross-functional trust through coaching-forward approach that highlighted service design's practical impact amid organizational complexity

• Organized a high-profile industry panel on service design that catalyzed internal interest across disciplines.

• Conducted service maturity assessments that resulted in new experience metrics and delivery standards across multiple teams

• Developed white glove enterprise service offerings that balanced high-touch support with scalable self-serve options to maintain quality

• Created executive workshops that transformed perception of service design from theoretical concept to essential business practice

• Mentored diverse team members during rapid growth while supporting transitions from ad hoc to intentional service delivery models