# Jade L. > User-centric designer Location: San Francisco Bay Area, United States Profile: https://flows.cv/jadel With 15 years of end-to-end product design (UI/UX) experience, I specialize in leveraging data-driven insights and advanced algorithms across B2B and B2C platforms within public, private, and startup companies in Silicon Valley. Throughout my career, I've established a track record of success, contributing to key solutions. These achievements range from pioneering the first elevator auditing software at AuditMate to crafting a personalized shopping experience at StitchFix, refining the shopping cart and checkout process at Sephora, developing a Non-profit management platform at Salesforce, creating a payment app at SK Planet, and engineering a mobile game developer tool at GREE. My consistent ability to enhance KPIs and drive revenue growth is evident through effective collaboration with cross-functional teams. Skills: - Design process implementation - Team leadership and management - Cross-functional collaboration - Design Strategy and direction - Project management - Creative problem-solving - UX research/Usability testing - Human-centric design process - Data-driven design decisions - Information Architecture - Web Design Tools: - Figma - Sketch - Adobe Creative Suite Platform Experience: - SaaS - B2B / B2C - Web Apps - iOS - Android - Responsive - Desktop ## Work Experience ### Sr. UX Designer, Growth - Express AI Assistant @ Adobe Jan 2025 – Present ### Sr. UX Designer, Cross-platform Experience @ Adobe Jan 2024 – Jan 2025 | San Francisco Bay Area Lead the charge in driving user acquisition and growth for Adobe commerce platform. ### Principal UX Design & Research Consultant @ JL Design & Consultant Jan 2014 – Jan 2024 | San Francisco Bay Area ### Sr. Design Manager @ AuditMate Jan 2023 – Jan 2023 ### Lead Product Designer, Acquisition & retention @ Stitch Fix Jan 2020 – Jan 2023 | San Francisco Bay Area Led multiple verticals for the consumer-facing experience for Stitch Fix Freestyle, a hyper-personalized shopping platform based on machine learning, which involves creating an intuitive and delightful journey for users as they browse and discover outfits and items effortlessly. Highlight: Launched Go-To-Market campaign and redesigned Freestyle shopping landing and categories pages, contributing to 19% revenue growth, 11% active client growth, 12% revenue/client, and 458% EBITDA margin increase. ### Founding Designer @ AuditMate Jan 2019 – Jan 2021 | San Francisco Bay Area Design owner for the B2B elevator auditing SaaS product. Led the design and user research for the company's beta product. ### Lead Product Design @ Phil, Inc. Jan 2019 – Jan 2019 | San Francisco Bay Area - Design owner for the patient-facing prescription portal experience. - Provided design strategies and conducted user research for the Operation platform. - Created, fostered, and evangelized the design culture and demonstrated design value and lean UX process through collaboration cross-functionally. - Mentored Junior designer on design thinking and communication. ### Lead Product Designer @ Salesforce.org Jan 2015 – Jan 2018 - First hired designer, owned end-to-end design for multiple initiatives, delivering exceptional NGO user experiences. - Simplified complex enterprise features of the Nonprofit Success Pack for non-technical users. - Revamped Volunteerforce website, increasing traffic by 20% and user engagement by 18% - Initiate accessibility guidelines, integrated into the design system. - Demonstrated the UX value and design thinking in the product delivery process. ### Sr. UX Designer - Checkout @ SEPHORA Jan 2015 – Jan 2015 | San Francisco Bay Area - Redesigned and shipped the Sephora’s mobile checkout flow to improve usability and reduce shopping cart abandonment by 16%. - Developed rapid prototypes, and led 3 rounds of usability tests with 20 Sephora customers to validate the full breadth of the user’s checkout behavior. - Implemented 134 checkout usability guidelines from Baymard usability tests in design which resulted in an overall NP score increase of 43%; we earned ‘State of the Art’ designations in 5 categories; and the new checkout flow adhered to 74 usability guidelines established by Baymard Institute. ### Sr. Product Designer @ SK planet Jan 2013 – Jan 2015 - First hired designer, directed the formulation of design strategies, and showcased design thinking across various cross-platform products, thereby presenting holistic design solutions. - Led design and user research for pioneering beacon-enabled mobile payment and reward app. - Led the UX design and research for a merchant portal, furnishing shop owners with a user-friendly platform. This encompassed in-depth performance insights and tools for crafting marketing campaigns and effectively managing daily product inventory. ### Product Designer @ GREE, Inc. Jan 2011 – Jan 2013 | San Francisco, CA Led design and user research for multiple game platform features, enabling GREE Game Studio and 3rd party game developers to efficiently promote games and collect/analyze user data for their daily tasks. ### UX/UI Designer @ btrax Jan 2010 – Jan 2011 | San Francisco Bay Area - Collaborated with clients ranging from startups to Fortune 100 companies, including Canon, Cisco, Expedia, ToysRUs, Kikkoman, and Asia Society. - Transferred complex client requirements into visually impactful and user-centric design solutions that consistently met or exceeded their expectations. - Played a key role in new business development, assisting in the creation of proposals, pitches, and presentations to attract and win new clients. ## Education ### Master's degree in Digital and Multimedia Design with Honors San Francisco State University ### Master's degree course in Web Design and New Media Academy of Art University ### Bachelor's degree in Communication Management Inholland University of Applied Sciences ## Contact & Social - LinkedIn: https://linkedin.com/in/jadeliang --- Source: https://flows.cv/jadel JSON Resume: https://flows.cv/jadel/resume.json Last updated: 2026-04-13